Global Moxie

Tapworthy: Designing Great iPhone Apps is available on bookshelves everywhere starting this week. Grab the book at your favorite bookseller, [order it from Amazon], or buy direct from my publisher O’Reilly Media, who also offers ebook versions. You can even save some major coin by buying the book as an iPhone app for just five bucks.

What’s it about? I’ll let the book jacket do the talking:

So you’ve got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.

Whether you’re a designer, programmer, manager, or marketer, Tapworthy teaches you to “think iPhone” and helps you ask the right questions -- and get the right answers -- throughout the design process. You’ll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you’ll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.

• Develop your ideas from initial concept to finished design
• Build an effortless user experience that rewards every tap
• Explore the secrets of designing for touch
• Discover how and why people really use iPhone apps
• Learn to use iPhone controls the Apple way
• Create your own personality-packed visuals

Hope you enjoy the book! (And if you do, please consider adding your review to Tapworthy’s Amazon page).

Tags: books, tapworthy