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What's Global Moxie?

Global Moxie specializes in mobile design strategy and user experience for a multiscreen world. We offer consulting services, training, and product-invention workshops to help creative organizations build tapworthy mobile apps and effective websites. We're based in Brooklyn, NY. Learn more.

On Shelves

Books by Josh Clark

Tapworthy: Designing Great iPhone Apps

Best iPhone Apps: The Guide for Discriminating Downloaders

iWork ’09: The Mising Manual


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Upcoming: Tapworthy Talks in 2010

Posted Aug 19, 2010

I'm zigzagging the nation and the interwebs this fall to bring the Tapworthy design gospel to the masses, popping up at conferences hither and yon. I hope you can join me at one of my talks (and if you do, be sure to come up and say howdy!). Here's the rundown of the events where I'm speakings in summer and autumn 2010:

And hey, you can always find an updated list of my upcoming speaking gigs on the Services page.

iPhone iPad Summit

August 25. An all-day online conference about web development for iPhone and iPad. Eight developers and designers dish the skinny, including mobile web luminaries Jonathan Stark, David Kaneda, Jesse MacFadyen, and Suzanne Ginsburg. My talk covers the must-know UX details of designing for iOS, with a focus on what makes mobile touchscreen design so different from the traditional desktop web:

Designing iPhone Apps

Tapworthy apps cope with small screens and fleeting user attention to make every pixel count, every tap rewarding. In this session, learn how to:

  • Capture the elusive ingredients of irresistible mobile interfaces
  • Craft comfortable ergonomics for fingers and thumbs
  • Dodge the usability gotchas of handheld devices
  • Turn tiny-touchscreen constraints to your advantage

Along the way, you'll get behind-the-scenes glimpses into the design process of popular apps including Facebook, Twitterrific, USA Today, Things, and others.

Free Webcast! Tapworthy: Designing iPhone Apps for Delight and Usability

September 14, 10:00 am Pacific. O'Reilly Media is hosting a free webcast where I'll talk live about the essential elements of tapworthy apps. It's a fun overview of the ideas in my book and, I promise, 60 minutes well spent. Register here.

Design for Mobile (D4M)

September 20–24, Chicago. I'm really excited to be included in a staggeringly bright lineup of speakers at this mobile design confab. Speakers include Nick Finck, Jason Grigsby, Luke Wroblewski, Suzanne Ginsburg, Scott Jenson, and loads more. Me, I’m tackling iPad pain points:

iPad Design Headaches (Take Two Tablets and Call Me in the Morning)

The iPad and its emerging entourage of Android tablets have introduced a new style of computing which confronts designers with unfamiliar challenges. Learn the symptoms (and fixes) for a range of new-to-the-world iPad ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the “I Can’t Believe It’s Not Butter” bait and switch. This talk explores practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices.


September 30 – October 2, Philadelphia. A high-octane, single-track conference for UX professionals. Speakers include Jeffrey Zeldman, Jared Spool, Peter Morville, Andy Budd, Liz Danzico and a who's who list of today's best interaction designers.

I'll tackle a topic that I've been thinking about a lot lately: a cultural take on the fragmentation of mobile platforms. Here's the gist:

Going Native: The Anthropology of Mobile Platforms

Mobile website or native app? iPhone or Android? BlackBerry or Windows Phone 7? Choosing a mobile platform for your app isn't just about tech specs. Culture matters, too, in an era when consumers suddenly perceive mobile apps as richly personal—software as content instead of tool. This talk explores mobile platforms as cultures, offering a new path through the thick jungle of mobile platform decisions. Before you go native, understand each mobile tribe's peculiar rituals, community, and mindset.

In the next year, designers and developers will face at least 10 major mobile operating systems. Every one of them has a unique personality, design sensibility, set of social norms, even government—all of which determine how well your individual app (and its audience) will thrive, with a direct impact on design considerations. How does the paternal culture of iPhone's philosopher-king model fit your app versus the frontier-maker culture of Android? And where does the web fit in? Discover the cultural and practical considerations of choosing the right platform(s) for your app and audience, and of crafting a design that works for all.


November 7–10. Austin, TX. I'm slinging design advice to a big, big audience of iPhone developers. 360iDev is a nitty-gritty conference for iOS developers to get down and dirty with practical techniques and go deep on technical topics. Meanwhile, I'm bringing the human element to all this tech talk with two (two!) talks on iOS experience design:

Designing for Touch: Mobile Design Is Industrial Design

Designing for touch means you're doing more than just slinging pixels: you'€™re designing a physical interface to be explored by human hands. Just as surely as if you were soldering circuit boards, molding plastic, or shuffling die-cast buttons, your design defines the physical experience of the device, with honest-to-god ergonomic issues. Explore how industrial-design principles apply to mobile app design, and learn the rules of thumb (and fingers) that describe the best app designs.

iPad Design Headaches: Take Two Tablets, Call Me in the Morning

The iPad introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of iPad interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design.

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A Better Place

“The App Store would be a better place if every app designer read Tapworthy.
—Juri Pakaste, developer

Tapworthy is far and away the best book on the subject.”
—Mike Rundle, iOS designer, Flyosity

Tapworthy is a great read for every iPhone app maker!”
—Sophia Teutschler, iPhone developer

More praise for Tapworthy