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    <title>Global Moxie - Full Feed</title> 
    <description>Global Moxie is the hypertext laboratory of Josh Clark, a designer, developer, and author who offers workshops and consulting for iPhone app design. He’s also creator of Big Medium, a web content management system. Josh spins words and code from multimedia studios in Providence, RI, and Paris, France.</description> 
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    <lastBuildDate>Mon, 23 Apr 2012 21:31:04 UT</lastBuildDate>
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    <item>
    <title>&quot;Small Screens, Big Changes&quot;: Full-Day Mobile Workshops in Europe</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;Karen McGrane and I are taking a European road trip.&lt;/span&gt; We’re leaving the backpacks at home, though, and instead bringing mountains of mobile know-how.&lt;/p&gt;

&lt;p&gt;We’re teaming up to give full-day workshops in three cities—Amsterdam, Hamburg, and Barcelona. &lt;a href=&quot;http://karenmcgrane.com/&quot;&gt;Karen McGrane&lt;/a&gt;, as you no doubt already know, is a whip-smart (and hilarious) content strategist and internet genius. She’s also author of &lt;em&gt;Content Strategy for Mobile,&lt;/em&gt; a forthcoming book from &lt;a href=&quot;http://abookapart.com/&quot;&gt;A Book Apart&lt;/a&gt;. She’ll be delivering the goods on how to navigate content strategy in a multichannel world, while I’ll focus on crafting finger-friendly touchscreen interfaces.&lt;/p&gt;

&lt;p&gt;It’s a heckuva one-two punch. Actually, scratch that. &lt;strong&gt;IT&apos;S A FRICKIN&apos; MOBILE KNOWLEDGE EXPLOSION.&lt;/strong&gt;&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://globalmoxie.com/bm~pix/6149403361_ce3fb58b85_b~s800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;The sensational Karen McGrane.&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/6149403361_ce3fb58b85_b~s580x580.jpg&quot; alt=&quot;Karen McGrane&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    The sensational Karen McGrane.
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;You can register and get more details here: &lt;a href=&quot;http://workshops.globalmoxie.com/&quot;&gt;“Small Screens, Big Changes: A Full-Day Mobile Workshop with Josh Clark and Karen McGrane.”&lt;/a&gt; But before you head over, here’s the quick gist:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;Mobile represents a massive shift in how users interact with content
  and interfaces. Are you ready? Spend a whole day learning how to make
  the most of mobile.&lt;/p&gt;
  
  &lt;ul&gt;
  &lt;li&gt;&lt;p&gt;&lt;strong&gt;Designing for Touch.&lt;/strong&gt; The morning session with Josh Clark
  presents nitty-gritty “rule of thumb” design techniques that together
  form a framework for crafting finger-friendly interface metaphors,
  affordances, and gestures for a new generation of mobile apps that
  inform and delight.&lt;/p&gt;&lt;/li&gt;
  &lt;li&gt;&lt;p&gt;&lt;strong&gt;Content Strategy for Mobile.&lt;/strong&gt; The afternoon session with Karen
  McGrane explores the challenges and constraints of presenting content
  in mobile interfaces and contexts. Desktop websites have gotten
  cluttered with useless information that doesn’t meet user needs.
  Mobile offers an opportunity to re-prioritize messages, rewrite
  jargon, and remove outdated information. You’ll learn how to use
  mobile as a wedge to create a better experience for ALL users.&lt;/p&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/blockquote&gt;

&lt;h3&gt;Three Cities&lt;/h3&gt;

&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://mobile-ams.eventbrite.com/&quot;&gt;Amsterdam: May 30, 2012&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://mobile-bcn.eventbrite.com/&quot;&gt;Barcelona: June 1, 2012&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://mobile-ham.eventbrite.com/&quot;&gt;Hamburg: June 5, 2012&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;The workshops run from 10am to 6pm each day, with lunch included.&lt;/p&gt;

&lt;h3&gt;Extra Bonus Talks!&lt;/h3&gt;

&lt;p&gt;Whether or not you attend the workshop, you’re invited to join Karen and me for a free mobile salon. The evening before the workshop in each city, we’ll each give a talk while we ply you with delicious and intoxicating liquids. Details and venues are coming soon. Watch &lt;a href=&quot;http://workshops.globalmoxie.com/&quot;&gt;the workshop website,&lt;/a&gt; or &lt;a href=&quot;http://twitter.com/globalmoxie&quot;&gt;follow along on Twitter.&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Hope to see you in Amsterdam, Barcelona, or Hamburg!&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/content-strategy/&quot;&gt;content strategy&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/josh/&quot;
       rel=&quot;tag&quot;&gt;josh&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/karen-mcgrane/&quot;&gt;karen mcgrane&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/mobile/&quot;
       rel=&quot;tag&quot;&gt;mobile&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/touch/&quot;
       rel=&quot;tag&quot;&gt;touch&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/workshops/&quot;
       rel=&quot;tag&quot;&gt;workshops&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Mon, 23 Apr 2012 21:18:44 UT</pubDate>
    <link>http://globalmoxie.com/blog/europe-workshops-karen-mcgrane.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1337</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        josh
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        mobile
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        touch
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        content strategy
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        workshops
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        karen mcgrane
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Mobile Isn't the Lite Version</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;Jakob Nielsen&apos;s dubious guidelines for mobile websites&lt;/span&gt; got a rise out of me this week. After conducting usability tests on hundreds of websites, &lt;a href=&quot;http://www.useit.com/alertbox/mobile-vs-full-sites.html&quot;&gt;his advice&lt;/a&gt; included these guidelines, all of which made me shudder:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Build a separate website for mobile&lt;/li&gt;
&lt;li&gt;Cut features to eliminate things that are not core to the mobile use case&lt;/li&gt;
&lt;li&gt;For removed content and features, link to the desktop site&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;I don&apos;t doubt his research, but I do doubt its assumptions and conclusions. The notion that mobile should be a lite version of the &quot;real&quot; and complete desktop website is a popular one, but wow is it problematic. It makes a host of assumptions about what the mobile use case is that I find to be out of step with how smartphones are actually used.&lt;/p&gt;

&lt;p&gt;So when .Net magazine sent me a note to ask me my thoughts about his recommendations, a quick email response turned into an email essay. The editors asked if they could publish my email as its own opinion piece, which they published under the uncomfortably provocative title, &lt;a href=&quot;http://www.netmagazine.com/opinions/nielsen-wrong-mobile&quot;&gt;&quot;Jakob Nielsen is wrong on mobile.&quot;&lt;/a&gt; An excerpt:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;Nielsen is confusing device context with user intent. All that we can really know about mobile users is that they’re on a small screen, and we can’t divine user intent from that. Just because I’m on a small screen doesn’t mean I’m interested in less content or want to do less.&lt;/p&gt;
  
  &lt;p&gt;Stripping out content from a mobile website is like a book author stripping out chapters from a paperback just because it’s smaller. We use our phones for everything now; there’s no such thing as “this is mobile content, and this is not.”&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;&lt;a href=&quot;http://www.netmagazine.com/opinions/nielsen-wrong-mobile&quot;&gt;Read the rest of my thoughts and concerns here.&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;For what it&apos;s worth, I do wholeheartedly agree with one of his recommendations, which is to defer secondary information to secondary pages. The web has made us skittish about extra clicks or taps, thanks to network latency. But in many cases, crafty caching, and pre-fetching reduce that problem so that there&apos;s no latency between taps. Instead, you organizing screens for a single idea or action works well. Tap quality, in other words, is more important than tap quantity.&lt;/p&gt;

&lt;p&gt;So, yeah, feel free to reprioritize content for different devices, but don&apos;t start cutting content and features willy-nilly. Mobile isn&apos;t a lesser platform than desktop; it&apos;s just one of many platforms among equals.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Update:&lt;/strong&gt; .Net posted &lt;a href=&quot;http://www.netmagazine.com/interviews/nielsen-responds-mobile-criticism&quot;&gt;Jakob Nielsen&apos;s response to the criticism,&lt;/a&gt; and I&apos;m afraid my mind isn&apos;t eased. His counsel — &quot;If users do want the longer and more complex information, they are always able to click through to the full site&quot; — feels more like an admission of defeat than a content strategy. Also, his suggestion that user experience can be separated from technical implementation worries me. More than ever, UX designers have to have a sophisticated notion of the possibilities and drawbacks of various technical approaches in order to properly craft a stunning experience.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/content-strategy/&quot;&gt;content strategy&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/design/&quot;
       rel=&quot;tag&quot;&gt;design&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/mobile/&quot;
       rel=&quot;tag&quot;&gt;mobile&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/responsive/&quot;
       rel=&quot;tag&quot;&gt;responsive&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Fri, 13 Apr 2012 16:04:56 UT</pubDate>
    <link>http://globalmoxie.com/blog/mobile-not-lite-jakob-nielsen.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1336</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        mobile
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        content strategy
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        design
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        responsive
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Designing for “Context” Is Tricky Business</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;“Designing for context” is a popular phrase these days,&lt;/span&gt; and it makes me a little antsy. Designers often conflate device context with user context—or worse, with user intent. “This is mobile, so they’ll never want to do that.” ”This is mobile, so it’s aimed only at users on the go.” Friends, this is hooey.&lt;/p&gt;

&lt;p&gt;I shared a few thoughts about this on Twitter last night, and &lt;a href=&quot;http://twitter.com/kleinmatic&quot;&gt;Scott Klein&lt;/a&gt; helpfully gathered them into &lt;a href=&quot;http://storify.com/kleinmatic/mobile-mindsets&quot;&gt;a single view at Storify.&lt;/a&gt; For what it’s worth, I thought I’d post ‘em here, too:&lt;/p&gt;

&lt;script src=&quot;http://storify.com/kleinmatic/mobile-mindsets.js&quot;&gt;&lt;/script&gt;

&lt;noscript&gt;&lt;p&gt;&lt;a href=&quot;http://storify.com/kleinmatic/mobile-mindsets&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/mindset-tweets.png&quot; alt=&quot;&apos;Designing for context&apos; a popular phrase lately. Go gently. The device someone uses gives only modest hints about their intent, wants, needs. Never confuse device context with user intent. A small screen is only that. It doesn&apos;t necessarily mean in a hurry, on the go, distracted or rushed (though it can). Mobile mindsets are more useful for designers than trying to divine user intent. Try these 3 mobile mindsets: microtasking, local, bored. The best mobile apps/sites tend to accommodate all three mindsets (microtasking, local, bored).&quot; /&gt;&lt;/a&gt;
&lt;br /&gt;
&lt;a href=&quot;http://storify.com/kleinmatic/mobile-mindsets&quot;&gt;View the story &quot;Mobile Mindsets&quot; on Storify&lt;/a&gt;&lt;/p&gt;
&lt;/noscript&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/design/&quot;
       rel=&quot;tag&quot;&gt;design&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/mobile/&quot;
       rel=&quot;tag&quot;&gt;mobile&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/psychology/&quot;
       rel=&quot;tag&quot;&gt;psychology&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Fri, 09 Mar 2012 03:54:42 UT</pubDate>
    <link>http://globalmoxie.com/blog/designing-for-context-mobile-mindsets.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1332</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        mobile
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        psychology
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        design
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>“Buttons Were an Inspired UI Hack, but Now We’ve Got Better Options”</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;The good folks at O’Reilly interviewed me this week&lt;/span&gt; about how new technologies change how we should think about interface design as both consumers and designers. It&apos;s a long interview, but here&apos;s a quick excerpt:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;It&apos;s a really exciting time for interaction design
  because so many new technologies are becoming mature
  and affordable. Touch got there a few years ago. Speech
  is just now arriving. Computer vision with face recognition
  and gesture recognition like Kinect are coming along.
  So, we have all these areas where computers are learning
  to understand our particularly human forms of communication.&lt;/p&gt;
  
  &lt;p&gt;In
  the past, we had to learn to act and think like the
  machine. At the command line, we had to write in the
  computer&apos;s language, not our own. The desktop graphical
  user interface was a big step forward in making things
  more humane through visuals, but it was still oriented
  around how computers saw the world, not humans. When
  you consider the additions of touch, speech, facial
  expression, and physical gesture, you have nearly the
  whole range of human (and humane) communication tools.
  As computers learn the subtleties of those expressions,
  our interfaces can become more human and more intuitive,
  too.&lt;/p&gt;
  
  &lt;p&gt;Touchscreens are leading this charge for now, but touch
  isn&apos;t appropriate in every context. Speech is obviously
  great for the car, for walking, for any context where
  you need your eyes elsewhere. We&apos;re going to see interfaces
  that use these different modes of communication in
  context-appropriate combinations. But that means we
  have to start thinking hard about how our content works
  in all these different contexts. So many are struggling
  just to figure out how to make the content adapt to
  a smaller screen. How about how your content sounds
  when spoken? How about when it can be touched, or how
  it should respond to physical gestures or facial expressions?
  There&apos;s lots of work ahead.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;&lt;a href=&quot;http://radar.oreilly.com/2012/03/touch-interface-user-experience-toc.html&quot;&gt;Here&apos;s the whole thing.&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;And hey, if this stuff interests you and you happen to be in Austin for SXSW this week, I&apos;m giving a talk about the future of touch-based interfaces on Friday. In particular, I&apos;m focusing on how you can use gestures to create experiences that are more fun, more intuitive, and more efficient. At least as important, the talk will explore how to make gestures easy to discover, too:&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://schedule.sxsw.com/2012/events/event_IAP10988&quot;&gt;Teaching Touch: Tapworthy Touchscreen Design&lt;/a&gt; &lt;br /&gt;
Friday, March 9, 3:30–4:30pm &lt;br /&gt;
Ballroom A, Austin Convention Center&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;Discover the rules of thumb for finger-friendly design. Touch gestures are sweeping away buttons, menus and windows from mobile devices—and even from the next version of Windows. Find out why those familiar desktop widgets are weak replacements for manipulating content directly, and learn to craft touchscreen interfaces that effortlessly teach users new gesture vocabularies.&lt;/p&gt;
  
  &lt;p&gt;The challenge: gestures are invisible, without the visual cues offered by buttons and menus. As your touchscreen app sheds buttons, how do people figure out how to use the damn thing? Learn to lead your audience by the hand (and fingers) with practical techniques that make invisible gestures obvious. Designer Josh Clark (author of O&apos;Reilly books &quot;Tapworthy&quot; and &quot;Best iPhone Apps&quot;) mines a variety of surprising sources for interface inspiration and design patterns. Along the way, discover the subtle power of animation, why you should be playing lots more video games, and why a toddler is your best beta tester.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;See you there!&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/design/&quot;
       rel=&quot;tag&quot;&gt;design&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/gestures/&quot;
       rel=&quot;tag&quot;&gt;gestures&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/josh/&quot;
       rel=&quot;tag&quot;&gt;josh&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/sxsw/&quot;
       rel=&quot;tag&quot;&gt;sxsw&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/touch/&quot;
       rel=&quot;tag&quot;&gt;touch&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Thu, 08 Mar 2012 19:30:41 UT</pubDate>
    <link>http://globalmoxie.com/blog/buttons-inspired-ui-hack.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1331</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        josh
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        sxsw
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        touch
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        design
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        gestures
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    <dc:relation>http://globalmoxie.com/blog/buttons-are-a-hack.shtml</dc:relation>
    <dc:relation>http://globalmoxie.com/blog/josh-clark-talks.shtml</dc:relation>
    </item>

    <item>
    <title>3.1 Million Pixels Are Heavy</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://globalmoxie.com/bm~pix/new-ipad~s800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/new-ipad~s580x580.jpg&quot; alt=&quot;New iPad&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;As everyone in the world knows by now,&lt;/span&gt; Apple bumped the iPad&apos;s screen to retina-display density, quadrupling the number of pixels to a whopping 3.1 million. That&apos;s fantastic news for iPad owners—the display will be gorgeous—but it also means more headaches for designers and a potential blight on your bandwidth bill and download speed.&lt;/p&gt;

&lt;p&gt;In bandwidth terms, pixels are heavy, and four times the pixels means four times the image size for bitmap images, give or take. If you want to take advantage of this gorgeous screen, every image you push down the wire is about to put on a ton of weight. That has implications in lots of places.&lt;/p&gt;

&lt;h3&gt;Trouble for magazine publishers&lt;/h3&gt;

&lt;p&gt;For utterly understandable business and workflow reasons, a vast number of publishers have adopted platforms like Woodwing and Adobe&apos;s Digital Publishing Suite.&lt;sup id=&quot;fnr-1-2012-03-08&quot;&gt;&lt;a href=&quot;#fn-1-2012-03-08&quot;&gt;1&lt;/a&gt;&lt;/sup&gt; Trouble is, these tools publish &lt;em&gt;images of pages,&lt;/em&gt; not actual text-and-image layouts. They&apos;re giant bitmaps.&lt;/p&gt;

&lt;p&gt;These big bundles of pixels already make for mammoth file sizes for individual issues, and downloads can take a long time. (Apple&apos;s Newsstand does its best to make this invisible by downloading issues in the background for you.) For publishers who want to take advantage of the new iPad display—that is, all of them—they&apos;re gonna see these already giant files quadruple in size. &lt;a href=&quot;http://stuntbox.com/blog/2012/03/retina-display-reckoning-for-magazine-publishers/&quot;&gt;As David Sleight wrote this morning:&lt;/a&gt;&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;Now apply the volumetric increase in pixels that’s upon us, and it’s
  easy to see why the size of an average iPad magazine issue is about to
  go through the roof. Very roughly speaking, a single page of text
  built this way and saved using light JPG compression weighs in at
  around 150-350kB. At the new Retina dimensions these same app
  platforms will generate pages on the order of 2MB. That’s &lt;em&gt;per page&lt;/em&gt;.&lt;/p&gt;
  
  &lt;p&gt;This isn’t just a question of the bandwidth these apps will devour
  while downloading issues, it’s also a question of whether or not a
  user can actually store these things anywhere. The screen volume may
  have quadrupled, but the new iPad still ships with the same three
  memory options: 16, 32, and 64GB. &lt;a href=&quot;https://twitter.com/#!/stuntbox/status/177494696694779904&quot;&gt;As I noted on
  Twitter&lt;/a&gt;,
  the growth rate of the potential payload size just outgrew the growth
  rate of device storage exponentially.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;This is obviously untenable, and publishers either have to start thinking (and fast) about new tools and workflows, or toolmakers need to start thinking about generating these app magazines in leaner formats. &lt;a href=&quot;http://paidcontent.co.uk/article/419-conde-nast-aims-to-unify-tablet-and-mobile-magazine-production/&quot;&gt;A recent briefing from Condé Nast&lt;/a&gt; hinted that Adobe is starting to move to HTML5 layouts for its tools. That would be good news for file sizes and would almost certainly benefit the reading experience, too. Readers would finally be able to select text, copy it, resize it, and so on.&lt;/p&gt;

&lt;p&gt;But that still won&apos;t get us completely out of the woods. Web technologies like HTML5 are going to have issues to manage with a retina-display iPad, too.&lt;/p&gt;

&lt;h3&gt;Trouble for responsive designers&lt;/h3&gt;

&lt;p&gt;Building just one website for all devices and platforms should be the ideal for every webslinger, the starting point for every project. Ask yourself: can we create just one base set of HTML and then use responsive design and progressive enhancement to gracefully adapt that HTML to any screen? (This one-web approach isn&apos;t always practical, and as always, &lt;a href=&quot;http://globalmoxie.com/blog/mobile-web-responsive-design.shtml&quot;&gt;it depends on the project.&lt;/a&gt;)&lt;/p&gt;

&lt;p&gt;As an industry, we&apos;re still learning the right way to do responsive design, and one of the big sticking points is how to cope with images. While it&apos;s easy enough to make the browser resize a big image to fit a tiny display, bandwidth concerns suggest we shouldn&apos;t send that big file to devices that can&apos;t use the extra pixels. The new iPad only magnifies this problem. Sending a full-screen iPad image (1536x2048) to an iPod Touch browser (320x480) is overkill to the tune of 25 times the file size. Over a wireless connection, that&apos;s gonna smart.&lt;/p&gt;

&lt;p&gt;This isn&apos;t a new problem. Folks at the forefront of mobile web design have been wrestling with this responsive-image problem for the past year. How do we nudge the server to send a properly sized image instead of sending a giant one-size-fits-all file?&lt;/p&gt;

&lt;p&gt;We don&apos;t have a good answer yet. &lt;a href=&quot;http://www.cloudfour.com/responsive-imgs/&quot;&gt;Jason Grigsby has outlined a slew of techniques&lt;/a&gt; (and &lt;a href=&quot;http://cloudfour.com/responsive-imgs-part-2/&quot;&gt;more&lt;/a&gt; and &lt;a href=&quot;http://cloudfour.com/responsive-imgs-part-3-future-of-the-img-tag/&quot;&gt;more&lt;/a&gt;), none of them perfect, and &lt;a href=&quot;http://www.alistapart.com/articles/responsive-images-how-they-almost-worked-and-what-we-need/&quot;&gt;Matt &quot;Wilto&quot; Marquis suggests a way forward&lt;/a&gt; by extending HTML itself. Whatever the ultimate solution, though, that means image editors will have to start adding more and more cut sizes to their server-side arsenal. And yep, that means:&lt;/p&gt;

&lt;h3&gt;Trouble for content creators&lt;/h3&gt;

&lt;p&gt;I recently did some work for a magazine website. Over the years, their various image contexts had sprawled so that they were doing as many as ten different crops and sizes for any one photo. Thumbnail images, gallery images, primary and secondary article images, you get the idea. Lots of image sizes to accommodate various layouts. This had all evolved in a single-platform environment—the desktop—and didn&apos;t even begin to contemplate the varied screen resolutions of the &lt;a href=&quot;http://globalmoxie.com/blog/desknots.shtml&quot;&gt;desknot&lt;/a&gt; devices of recent years.&lt;/p&gt;

&lt;p&gt;Here&apos;s the kicker: for all those image sizes, &lt;em&gt;almost all were too small for mobile.&lt;/em&gt; You heard me right. Max image dimensions of 600x600 have, until recently, been plenty big for a website. On the desktop, that&apos;s pleasingly large, even for a magnified view. But that won&apos;t even fill the screen of a retina-display iPhone. The physical dimensions of the latest phones might be small, but the screen resolutions of some desknots are much higher than the desktop. Cut sizes have to adapt to match those resolutions.&lt;/p&gt;

&lt;p&gt;To accommodate the iPhone and iPad, the magazine created a new cut size, up to 768x1024. But now they&apos;ll have to consider adding at least another cut size, perhaps several. Some of this work can be automated, sure, but in many cases, adding new sizes means adding new crops, and that&apos;s necessarily manual editorial work. So the growing variety and size of screen resolutions means more work, more disk space, more database management.&lt;/p&gt;

&lt;h3&gt;Trouble for iOS designers&lt;/h3&gt;

&lt;p&gt;And finally, of course, we&apos;ve got more work for iOS designers. &lt;a href=&quot;http://globalmoxie.com/blog/designing-for-iphone4-retina-display.shtml&quot;&gt;As they did for iPhone 4 and 4S,&lt;/a&gt; designers will have to generate yet more image sizes for icons, app graphics, and so on. The already large list of icon sizes for a universal app has just grown. &lt;a href=&quot;http://dribbble.com/shots/461654-iOS-App-Icon-Template&quot;&gt;Louie Mantia kindly shared a Photoshop template cheatsheet&lt;/a&gt; to help you keep track of your icon efforts.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
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   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://dribbble.com/shots/461654-iOS-App-Icon-Template&quot;
       title=&quot;http://dribbble.com/shots/461654-iOS-App-Icon-Template&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/iconsheet~s580x580.jpg&quot;
         alt=&quot;Louie Mantia&apos;s Photoshop template for iOS icons-2&quot; title=&quot;http://dribbble.com/shots/461654-iOS-App-Icon-Template&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Don&apos;t be glum: this is awesome&lt;/h3&gt;

&lt;p&gt;Look, this is hard work. We have tons of devices to support, and we have to create designs and assets that not only fit their new screens, but also fit the new interaction models of each. Our job is getting harder, and this is only the beginning of it.&lt;/p&gt;

&lt;p&gt;But man, it&apos;s in the service of something really incredible. The proliferation of devices is all in the service of creating technologies that adapt to our specific contexts. Beautiful tablet screens, speech interfaces, gestural interactions—all of these things are going to tax us as designers and content creators. But wow, such creative opportunities! As both a user and a designer, I for one welcome my new 3.1-million-pixel overlord.&lt;/p&gt;

&lt;div class=&quot;footnote&quot;&gt;
&lt;ol&gt;

&lt;li id=&quot;fn-1-2012-03-08&quot;&gt;
   Woodwing and Digital Publishing Suite tools are essentially plugins for Adobe InDesign. They let you convert print issues into reasonably interactive iPad editions. That lets publishers use the same essential designs, workflow, and staff to sling print content onto the iPad platform. The process has tons of disadvantages from a UX perspective, but I&apos;m sympathetic to the decision to use them. These tools represent a transitional stage that allowed publishers get on the iPad (relatively) quickly and (relatively) cheaply. The next phase is about figuring out how to create experiences that feel more native to tablets, or whatever platform publishers choose to target. First-generation tools like Woodwing and Digital Publishing Suite are a necessary evil.&amp;nbsp;&lt;a href=&quot;#fnr-1-2012-03-08&quot;  class=&quot;footnoteBackLink&quot;  title=&quot;Jump back to footnote 1 in the text.&quot;&gt;&amp;#8617;&lt;/a&gt;
&lt;/li&gt;

&lt;/ol&gt;
&lt;/div&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/apple/&quot;
       rel=&quot;tag&quot;&gt;apple&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/design/&quot;
       rel=&quot;tag&quot;&gt;design&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/ipad/&quot;
       rel=&quot;tag&quot;&gt;ipad&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/mobile/&quot;
       rel=&quot;tag&quot;&gt;mobile&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/responsive/&quot;
       rel=&quot;tag&quot;&gt;responsive&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/webdev/&quot;
       rel=&quot;tag&quot;&gt;webdev&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Thu, 08 Mar 2012 19:01:36 UT</pubDate>
    <link>http://globalmoxie.com/blog/new-ipad-image-sizes.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1330</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        ipad
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        webdev
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        mobile
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        apple
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        responsive
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    <category domain="http://globalmoxie.com/bm~tags">
        design
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Workshops for Learning Mobile Design</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://globalmoxie.com/bm~pix/josh_workshop~s800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;Join me for close-up advice and nitty-gritty techniques about mobile design.&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/josh_workshop~s580x580.jpg&quot; alt=&quot;Josh Clark one-on-one at a workshop&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    Join me for close-up advice and nitty-gritty techniques about mobile design.
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;I’m teaching workshops in several cities&lt;/span&gt; in the coming months, and I invite you to join me for a roll-up-your-sleeves day of mobile design. These things tend to sell out quickly, so book your ticket sooner than later.&lt;/p&gt;

&lt;p&gt;Although many of these workshops are part of a conference, most allow you to enroll separately in the workshop without conference attendance. If you care about mobile design, you&apos;re welcome to join a workshop, no matter what the the topic of the larger conference. (If you’re not in the health-care industry, for example, you’re welcome to attend my workshop at Health Care Experience Design without signing up for the whole ride.)&lt;/p&gt;

&lt;p&gt;Here’s the schedule so far, and descriptions of the workshops follow below:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;March 21, 2012:&lt;/strong&gt; Tapworthy iPad Design &lt;br /&gt;
New Orleans: IA Summit &lt;br /&gt;
&lt;a href=&quot;http://2012.iasummit.org/register.html&quot;&gt;Register for the workshop&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;March 27, 2012:&lt;/strong&gt; Designing for Touch &lt;br /&gt;
Boston: Health Care Experience Design conference &lt;br /&gt;
&lt;a href=&quot;http://www.healthcareexperiencedesign.com/registration.php&quot;&gt;Register for the workshop&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;April 18, 2012:&lt;/strong&gt; Designing for Touch &lt;br /&gt;
Orlando: Breaking Development conference &lt;br /&gt;
&lt;a href=&quot;https://register.bdconf.com/&quot;&gt;Register for the workshop&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;April 20, 2012:&lt;/strong&gt; Designing Tapworthy Mobile Apps &lt;br /&gt;
McLean, Virginia: MoDevUX &lt;br /&gt;
&lt;a href=&quot;http://modevux.com/&quot;&gt;Register for the workshop&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;April 27, 2012:&lt;/strong&gt; Designing for Touch &lt;br /&gt;
Dublin, Ireland: Úll conference &lt;br /&gt;
&lt;a href=&quot;http://ull.ie/&quot;&gt;Register for the workshop&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;April 30, 2012:&lt;/strong&gt; Designing Tapworthy Mobile Apps &lt;br /&gt;
Las Vegas: Future Insights conference &lt;br /&gt;
&lt;a href=&quot;http://futureinsightslive.com/\&quot;&gt;Register for the workshop&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;May 14, 2012:&lt;/strong&gt; Designing for Touch &lt;br /&gt;
London: Future of Web Design &lt;br /&gt;
&lt;a href=&quot;http://futureofwebdesign.com/london-2012/&quot;&gt;Register for the workshop&lt;/a&gt;&lt;/p&gt;

&lt;h3&gt;Tapworthy iPad Design&lt;/h3&gt;

&lt;p&gt;Discover the practical techniques and fresh perspective required to design exceptional apps on Apple’s groundbreaking tablet. From first concept to polished pixel, learn to create an iPad app that delights. In this full-day workshop, we’ll explore the context, ergonomics, visual design, and brand-new interaction models that make designing for iPad at once so challenging and so promising.&lt;/p&gt;

&lt;h4&gt;Who it’s for&lt;/h4&gt;

&lt;p&gt;This workshop isn’t (only) for geeks. The workshop’s interdisciplinary approach is appropriate for everyone involved in the iPad design process: designers, programmers, managers, marketers, clients. The workshop takes a hands-on approach to intermediate and advanced design concepts but requires no specific technical know-how. Experienced designers and newcomers alike will uncover the shifts in mindset and technique required to craft a great iPad app.&lt;/p&gt;

&lt;h4&gt;What you’ll learn&lt;/h4&gt;

&lt;p&gt;The workshop will equip you to ask the right questions (and find the right answers) to make aesthetic, technical, and usability decisions that will make your apps a pleasure to use. You’ll learn:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;The key elements of the tablet mindset and what your audience expects of your app&lt;/li&gt;
&lt;li&gt;What’s different vs phone or desktop interfaces&lt;/li&gt;
&lt;li&gt;The ergonomic demands of designing for tablets&lt;/li&gt;
&lt;li&gt;Managing metaphor: the opportunities and missteps of realism in interfaces&lt;/li&gt;
&lt;li&gt;How to work with gestures&lt;/li&gt;
&lt;li&gt;The new opportunities of multitouch interaction&lt;/li&gt;
&lt;li&gt;How to help people explore interfaces without buttons, menus or other traditional interface “chrome”&lt;/li&gt;
&lt;/ul&gt;

&lt;h3&gt;Designing for Touch&lt;/h3&gt;

&lt;p&gt;Handheld apps that work by touch require you to design not only how your pixels look, but how they &lt;em&gt;feel&lt;/em&gt; in the hand. This workshop explores the ergonomic challenges and interface opportunities for designing mobile touchscreen apps. Learn how fingers and thumbs turn desktop conventions on their head and require you to leave behind familiar design patterns. The workshop presents nitty-gritty “rule of thumb” design techniques that together form a framework for crafting finger-friendly interface metaphors, affordances, and gestures for a new generation of mobile apps that inform and delight.&lt;/p&gt;

&lt;h4&gt;Who it’s for&lt;/h4&gt;

&lt;p&gt;This is an intermediate to advanced workshop aimed at designers, developers, and information architects making the transition from desktop to touchscreen apps for mobile and tablet devices.&lt;/p&gt;

&lt;h4&gt;What will you learn?&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;Discover the ergonomic demands of designing for touch.&lt;/li&gt;
&lt;li&gt;Find out how the iPad’s form and size create unique design considerations.&lt;/li&gt;
&lt;li&gt;Devise interface metaphors that invite touch.&lt;/li&gt;
&lt;li&gt;Design gesture interactions, and learn techniques to help people discover unfamiliar gestures on their own.&lt;/li&gt;
&lt;li&gt;Learn why buttons are a hack and how to design interfaces without traditional UI controls.&lt;/li&gt;
&lt;li&gt;Train in gesture jiujitsu, the dark art of using awkward gestures for defensive design.&lt;/li&gt;
&lt;li&gt;Explore the psychology behind screen rotation and the opportunities and pitfalls it creates.&lt;/li&gt;
&lt;/ul&gt;

&lt;h3&gt;Designing Tapworthy Mobile Apps&lt;/h3&gt;

&lt;p&gt;From first concept to polished pixel, learn to create mobile apps and websites that delight. The workshop explores the practical principles of mobile and touchscreen design, teaching you to “think mobile” by planning and creating interfaces in tune with the psychology and ergonomics of an audience on the go. You’ll learn to conceive and refine an app’s interface and user experience in tune with the needs of a mobile audience… and their fingers and thumbs.&lt;/p&gt;

&lt;h4&gt;What will you learn?&lt;/h4&gt;

&lt;ul&gt;
&lt;li&gt;The expectations of a mobile audience&lt;/li&gt;
&lt;li&gt;The ergonomic demands of designing for touch&lt;/li&gt;
&lt;li&gt;Strategies for crafting your app’s visual identity&lt;/li&gt;
&lt;li&gt;How to work with gestures&lt;/li&gt;
&lt;li&gt;Unique considerations for designing for the iPad&lt;/li&gt;
&lt;li&gt;Techniques for creating sensational app icons&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/conference/&quot;
       rel=&quot;tag&quot;&gt;conference&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/design/&quot;
       rel=&quot;tag&quot;&gt;design&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/mobile/&quot;
       rel=&quot;tag&quot;&gt;mobile&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/workshops/&quot;
       rel=&quot;tag&quot;&gt;workshops&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Mon, 20 Feb 2012 03:48:32 UT</pubDate>
    <link>http://globalmoxie.com/blog/workshops-for-learning-mobile-design.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1328</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        mobile
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        conference
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        workshops
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        design
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Roundup of Recent Appearances</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
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    &lt;a href=&quot;http://globalmoxie.com/bm~pix/josh_clark-futura~s800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;&amp;lt;a href=&amp;quot;http://www.flickr.com/photos/drewm/5736945953/&amp;quot;&amp;gt;Photo by Drew McLellan&amp;lt;/a&amp;gt;&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/josh_clark-futura~s580x580.jpg&quot; alt=&quot;Josh Clark Futura Headshot&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.flickr.com/photos/drewm/5736945953/&quot;&gt;Photo by Drew McLellan&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;I’ve had the pleasure of sharing my ideas&lt;/span&gt; about mobile experience design with a bunch of fascinating people lately, either at conferences or one-on-one. Here’s a quick roundup of what I’ve been talking about and where you can find the traces of those conversations:&lt;/p&gt;

&lt;h3&gt;Buttons Are a Hack / Teaching Touch&lt;/h3&gt;

&lt;p&gt;Touch is leading us to a future with less and less chrome, possibly even none at all, as gestures replace familiar buttons, menus, and tabs. This presentation addressed why beloved buttons are weak replacements for manipulating content directly. I shared some practical principles for designing mobile interfaces that are both more fun and more intuitive. But hang on; if there are no visible controls, how do users figure out how to use the darn thing? I explained how to teach users new interfaces and gesture vocabularies by making it effortless to discover invisible gestures. I discussed the power of animation, the examples of game design, and  techniques to build native and web apps according to the new rules of touchscreen design.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.lukew.com/ff/entry.asp?1497&quot;&gt;Luke Wroblewski posted his notes&lt;/a&gt; from this talk at An Event Apart in Atlanta, &lt;a href=&quot;http://circlecube.com/2012/02/an-event-apart-notes-josh-clark-buttons-are-a-hack/&quot;&gt;as did Evan Mullins.&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://globalmoxie.com/jhc/prez/buttons-hack-w2e.pdf&quot;&gt;PDF of the presentation slides&lt;/a&gt; from this talk at Web 2.0 Expo, with accompanying notes of my comments&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.uie.com/events/virtual_seminars/buttons_a_hack/&quot;&gt;Archive of the virtual seminar&lt;/a&gt; I gave for UIE to discuss these ideas ($149)&lt;/li&gt;
&lt;/ul&gt;

&lt;h3&gt;Seven Deadly Mobile Myths&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Updated April 17, 2012.&lt;/strong&gt; The mythical mobile user who’s always distracted and in a rush doesn’t always, or even usually, exist. Yet too often we design for that context, creating mobile apps and websites as lite versions of desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. In this talk, I explain the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques for future-friendly mobile efforts and, along the way, debunking seven stubborn mobile myths.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://globalmoxie.com/jhc/prez/mobile-myths.pdf&quot;&gt;PDF of the presentation slides&lt;/a&gt; from this talk&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://drupalize.me/videos/josh-clark-keynote-mobile-context-myth&quot;&gt;Video of this talk from Do It with Drupal&lt;/a&gt;:&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://bradfrostweb.com/blog/mobile/bdconf-josh-clark-presents-the-seven-deadly-myths-of-mobile/&quot;&gt;Notes by Brad Frost&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.lukew.com/ff/entry.asp?1500&quot;&gt;Notes by Luke Wroblewski&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://thenextweb.com/dd/2011/11/07/josh-clark-debunks-the-7-myths-of-mobile-web-design/&quot;&gt;Notes by &lt;em&gt;The Next Web&lt;/em&gt; from Future of Web Design&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;h3&gt;Podcasts&lt;/h3&gt;

&lt;p&gt;I’ve been talking mobile over the podwaves, too. Here’s where you can find those conversations:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;a href=&quot;http://www.uie.com/brainsparks/2012/01/05/josh-clark-discoverability-in-designing-for-touch/&quot;&gt;UIE Spoolcast with Jared Spool:&lt;/a&gt; Discoverability in Designing for Touch&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.uie.com/brainsparks/2012/02/09/josh-clark-buttons-are-a-hack/&quot;&gt;UIE Brain Sparks with Adam Churchill:&lt;/a&gt; Buttons are a Hack follow-up&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://www.zenandtech.tv/iterate/iterate-13-global-moxie/&quot;&gt;Iterate podcast&lt;/a&gt; with mobile geniuses Rene Richards, Seth Clifford and Marc Edwards&lt;/li&gt;
&lt;li&gt;&lt;a href=&quot;http://5by5.tv/webahead/11&quot;&gt;The Web Ahead podcast&lt;/a&gt; with UX phenom Jen Simmons&lt;/li&gt;
&lt;/ul&gt;

&lt;h3&gt;Even more!&lt;/h3&gt;

&lt;p&gt;I’m slated to do a slew of talks this year, and I hope you’ll come say hello. You can always find &lt;a href=&quot;http://lanyrd.com/profile/globalmoxie/&quot;&gt;my upcoming schedule at Lanyrd&lt;/a&gt; for the where and when.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/conference/&quot;
       rel=&quot;tag&quot;&gt;conference&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/josh/&quot;
       rel=&quot;tag&quot;&gt;josh&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/podcast/&quot;
       rel=&quot;tag&quot;&gt;podcast&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Mon, 20 Feb 2012 01:21:07 UT</pubDate>
    <link>http://globalmoxie.com/blog/josh-clark-talks.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1327</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        josh
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        podcast
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        conference
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Farewell, Big Medium</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;Global Moxie began exactly ten years ago&lt;/span&gt; as a one-man show with a single product, a web content management system called &lt;a href=&quot;http://globalmoxie.com/projects/bigmedium/index.shtml&quot;&gt;Big Medium.&lt;/a&gt; It’s painful to bring an end to one’s beginnings, so it’s difficult to make this announcement: &lt;strong&gt;development, support, and sales will no longer be offered for Big Medium.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;This unfortunately makes official what’s already been the case for some time. The last software update was over three years ago, and as sales ebbed and new opportunities arose, my ability to provide adequate support waned. It’s time to throw in the towel.&lt;/p&gt;

&lt;h3&gt;What happened?&lt;/h3&gt;

&lt;div class=&quot;bmc_rightContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://globalmoxie.com/bm~pix/bigmedium-icon~800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/bigmedium-icon~400x400.jpg&quot; alt=&quot;Big Medium icon&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Big Medium was aimed at web designers who wanted a simple, inexpensive system that could accommodate very flexible designs without requiring much tech know-how. It was a product that was sorely needed in the first years of the century before the explosion of competent open-source CMS’s. At the time, Big Medium seemed promising both commercially and creatively.&lt;/p&gt;

&lt;p&gt;Although thousands of websites adopted Big Medium, it never got the scale to make it commercially successful. With Wordpress, Drupal, and many other terrific systems now available to designers, an inexpensive commercial CMS just isn’t viable for me as either a business or a creative pursuit. The future—for Global Moxie, at least—lies elsewhere.&lt;/p&gt;

&lt;p&gt;This is hard. I care a great deal about the product and its small but dedicated community. I stuck with Big Medium far longer than good business sense dictates because I love it… along with the community that formed around it. I’m proud of what I built, and proud that so many people still use the software. Thank you all very much. I wish I’d been able to make Big Medium more successful for you.&lt;/p&gt;

&lt;p&gt;I know this leaves people who use Big Medium to power their businesses in an awkward spot. I’ll do what I can to make sure that you can continue using it as long as you find it useful.&lt;/p&gt;

&lt;h3&gt;What now for Big Medium?&lt;/h3&gt;

&lt;p&gt;In the next few weeks or months, I’ll release one more version of Big Medium with an &lt;a href=&quot;http://en.wikipedia.org/wiki/MIT_License&quot;&gt;MIT-style license&lt;/a&gt; that allows anyone to use and modify the software for free. The “new” Big Medium will live at a separate website, where the FAQ and forum will continue to exist for reference and community-based assistance.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;When will this happen?&lt;/strong&gt; I don&apos;t have a firm date yet. I’ll get this done as soon as I possibly can, but there are a few non-trivial code changes to make this happen—and a new website to be built, too.&lt;/p&gt;

&lt;p&gt;In the meantime, licensed users can continue to use the software indefinitely; you may install it on an unlimited number of servers using your current license number. &lt;a href=&quot;http://globalmoxie.com/ask/default.php?bigmed&quot;&gt;The support forum will remain open here&lt;/a&gt; until the transition to the new site. Please feel free to use the forum to pose questions to the community. I may stop by occasionally, but I’m afraid it’s no longer a source of official support.&lt;/p&gt;

&lt;p&gt;I’ll continue to use Big Medium to power this site and my own projects, and so I expect that I’ll make occasional improvements to the software for my own needs. When I do that, I’ll update the open-source version to include those changes.&lt;/p&gt;

&lt;p&gt;I’ll have more announcements about this when there’s more news to share. For now, if you have any questions about these changes, please email &lt;a href=&quot;&amp;#109;&amp;#x61;&amp;#105;&amp;#108;&amp;#x74;&amp;#111;:&amp;#x73;&amp;#117;&amp;#112;&amp;#x70;&amp;#111;&amp;#114;&amp;#116;&amp;#64;&amp;#103;&amp;#108;&amp;#111;&amp;#x62;&amp;#x61;&amp;#x6C;&amp;#x6D;&amp;#111;&amp;#120;&amp;#105;e.&amp;#99;&amp;#111;&amp;#109;&quot;&gt;&amp;#x73;&amp;#117;&amp;#112;&amp;#x70;&amp;#111;&amp;#114;&amp;#116;&amp;#64;&amp;#103;&amp;#108;&amp;#111;&amp;#x62;&amp;#x61;&amp;#x6C;&amp;#x6D;&amp;#111;&amp;#120;&amp;#105;e.&amp;#99;&amp;#111;&amp;#109;&lt;/a&gt;.&lt;/p&gt;

&lt;h3&gt;What now for Global Moxie?&lt;/h3&gt;

&lt;p&gt;Global Moxie is all about the mobile future. And we’re growing. I’m assembling all-star teams to take on ambitious client projects for mobile apps and websites. I’m on the road nonstop these days to meet companies, teach design workshops, and speak at a constant stream of tech conferences. If all goes well, there may even be a pair of new books about mobile design this year.&lt;/p&gt;

&lt;p&gt;This is all wildly exciting, with the very disappointing caveat that it no longer leaves any time or resources for Big Medium. Thanks to everyone who supported the genie over the last decade. I’ll miss him—and you—very much.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/bigmedium/&quot;
       rel=&quot;tag&quot;&gt;bigmedium&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Sun, 19 Feb 2012 20:57:03 UT</pubDate>
    <link>http://globalmoxie.com/blog/farewell-big-medium.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1326</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        bigmedium
    </category>
    <category>
        Blog
    </category>
    <category>
        Projects/Project News
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Desknots</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;“Mobile” doesn’t mean what it used to mean.&lt;/span&gt; Once upon a time and not so very long ago, “mobile” meant digital experiences for on-the-go phones. Now we use the word for experiences that are neither on-the-go, nor for phones. Mobile isn’t especially mobile anymore: it’s on the couch, or in bed, or stalled out at a three-hour layover. And even the crisp equation &lt;code&gt;mobile=phone&lt;/code&gt; started to break down with the arrival of tablets of all shapes and sizes.&lt;/p&gt;

&lt;p&gt;More and more, when we refer to mobile, what we really mean is “non-traditional computing devices and environments,” a stodgy mouthful that really boils down to &lt;em&gt;not the desktop.&lt;/em&gt; Our usage overloads poor mobile to include gizmos like phones, tablets, game consoles, e-readers, even TVs. Let’s give mobile a break. I propose a new catch-all term for our myriad non-desktop screens: &lt;strong&gt;desknots.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Desknots are connected devices that present alternative contexts and form factors for non-desktop computing.&lt;/strong&gt; (The word “desknot” was suggested by &lt;a href=&quot;http://twitter.com/g64&quot;&gt;Terence Tuhinanshu,&lt;/a&gt; many thanks!) But um, who cares, right? Why split hairs over what we call this stuff? Me, I think it’s useful to have a broad term to refer to this entire sweeping class of new personal gadgetry. As our industry slowly gets the hang of responsive design and progressive enhancement, it’s handy to have a term for all the screen contexts we’ve ignored (or that never even existed) over the last two decades of web and software design.&lt;/p&gt;

&lt;p&gt;That’s what we’ve adapted the term “mobile” to mean over the last few years. In the beginning, that made sense. Mobile phones were the only other mainstream target for personal software and web interfaces. You had your desktop version and, if you were forward looking, your mobile version. As other mobile-ish platforms came along, we folded those in, too. Kindles, iPads, 7” tablets, all called mobile. As similar interfaces expand to &lt;a href=&quot;http://globalmoxie.com/blog/a-day-made-of-glass.shtml&quot;&gt;near-future devices&lt;/a&gt; for TVs, refrigerators, car dashboards, household windows, bathroom mirrors, and so on, “mobile” will become even more inappropriate and confusing as a term. I’d love to see the meaning of “mobile” reclaimed by devices that are actually mobile (rather than merely portable).&lt;/p&gt;

&lt;p&gt;Let’s call the rest of ’em desknots.&lt;/p&gt;

&lt;h3&gt;A transitional notion&lt;/h3&gt;

&lt;p&gt;A term like desknot is necessary only because the desktop still holds such a primary place in the mainstream understanding of computing. There’s a damaging assumption that the desktop represents the “real” web, and all these other platforms should just get lite versions of our websites and software, if anything at all. As more and more connected devices arrive in all shapes and sizes, though, it seems clear that our computing experience will be a continuous spectrum of gadgets, our information flowing among them as our context changes throughout the day.&lt;/p&gt;

&lt;p&gt;Over time, we’ll understand desknots as having equal standing with the desktop. The desktop will be just one platform among many, on the same footing as the rest. When that happens, I suspect we won’t need a term like desknot, and we can focus instead on the specific characteristics of each platform.&lt;/p&gt;

&lt;p&gt;Desknots aren’t (necessarily) mobile. Desknots aren’t (necessarily) wireless. Desknots aren’t (necessarily) personal. Every category of desknot has contexts, form factor, use cases, and usability considerations that are very different from the desktop. It’s useful to have a term that suggests: “hey, it’s not just about the desktop. Remember to do the design thinking for this whole collection of alternative devices.” Those devices began with mobile, but they don’t end there. Our mindset—and our language—has to embrace this sprawling landscape.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/desknots/&quot;
       rel=&quot;tag&quot;&gt;desknots&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/ffly/&quot;
       rel=&quot;tag&quot;&gt;ffly&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/language/&quot;
       rel=&quot;tag&quot;&gt;language&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/mobile/&quot;
       rel=&quot;tag&quot;&gt;mobile&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Sun, 05 Feb 2012 23:12:48 UT</pubDate>
    <link>http://globalmoxie.com/blog/desknots.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1322</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        mobile
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        desknots
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        language
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        ffly
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>A Day Made of Glass</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;The folks at Corning put together a heckuva concept video&lt;/span&gt; that &lt;a href=&quot;http://www.youtube.com/watch?v=X-GXO_urMow&quot;&gt;peeks into the near future of touchscreen interfaces.&lt;/a&gt; I’m not usually a huge fan of concept videos—they tend to veer into science fiction. While I appreciate the creative value of imagining “what if,” concept videos are often slight marketing vehicles for companies who are unlikely ever to deliver.&lt;/p&gt;

&lt;p&gt;But this video splits the difference by looking to the very near (and very plausible) future. It also goes the extra mile to spell out what’s already happening, what’s emerging, and to put caveats around what’s more speculative. A lot of this stuff feels right around the corner, though, and it’s pretty marvelous.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot; style=&quot;width:560px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;
&lt;iframe width=&quot;560&quot; height=&quot;315&quot; src=&quot;http://www.youtube.com/embed/X-GXO_urMow&quot; frameborder=”0” allowfullscreen&gt;&lt;/iframe&gt;
    &lt;/div&gt;
&lt;/div&gt;

&lt;p&gt;I especially appreciate the emphasis on &lt;em&gt;screens&lt;/em&gt; embedded in convenient places in our lives, rather than full-blown computers. Mirrors and windows and interactive dashboards that talk to our personal computers (phones and tablets) to build context-appropriate interfaces on nearly any surface.&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;This closet door is actually a display driven by Amy’s
  tablet. All this intelligence you see on this display—all
  these apps—they’re all residing and running on Amy’s
  tablet. This display spans the entire door. It has its own
  small-footprint operating system, and it’s smart enough to
  recognize Amy’s device. And based on proximity and other
  rules, it knows what to display and in what format.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;It’s exciting and, frankly, not so far off. If you think touch-based phones and tablets are stretching interface conventions, just wait until this stuff lands.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/ffly/&quot;
       rel=&quot;tag&quot;&gt;ffly&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/gestures/&quot;
       rel=&quot;tag&quot;&gt;gestures&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/touch/&quot;
       rel=&quot;tag&quot;&gt;touch&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/video/&quot;
       rel=&quot;tag&quot;&gt;video&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Sun, 05 Feb 2012 23:11:30 UT</pubDate>
    <link>http://globalmoxie.com/blog/a-day-made-of-glass.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1323</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        touch
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        video
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        ffly
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        gestures
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Designing for Touch</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.netmagazine.com/features/designing-touch&quot;
       title=&quot;http://www.netmagazine.com/features/designing-touch&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/designtouch~s580x580.jpg&quot;
         alt=&quot;iPad touchscreen - Sydney Morning Herald&quot; title=&quot;http://www.netmagazine.com/features/designing-touch&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;Fingers and thumbs turn desktop conventions on their head.&lt;/span&gt; For designers creating finger-friendly touch interfaces, there are entirely new conventions to learn and old ones to discard. The good folks at .net magazine indulged me by letting me grace their website with &lt;a href=&quot;http://www.netmagazine.com/features/designing-touch&quot;&gt;a slew of guidelines for touch design.&lt;/a&gt;&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;Great mobile designs do more than shoehorn themselves
  into tiny screens: they make way for fingers and thumbs,
  accommodating the wayward taps of our clumsy digits.
  The physicality of handheld interfaces take designers
  beyond the conventions of visual and information design‚
  and into the territory of industrial design. With touchscreens
  there are real ergonomics at stake. It’s not just how
  your pixels look, but how they feel in the hand.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;&lt;a href=&quot;http://www.netmagazine.com/features/designing-touch&quot;&gt;The article&lt;/a&gt; explores the ergonomic differences of designing for phones vs tablets, iPhone vs Android, native vs web. A few of the things you’ll learn:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;Place primary tap targets in this thumb-thumping hot zone.&lt;/li&gt;
&lt;li&gt;This rule of thumb applies to tablets, too, except that the thumb zone is different because we hold it differently.&lt;/li&gt;
&lt;li&gt;Stacking controls in a touch interface should always be avoided, especially at screen bottom.&lt;/li&gt;
&lt;li&gt;On iPhone, put app controls at screen bottom.&lt;/li&gt;
&lt;li&gt;On Android, put app controls at screen top.&lt;/li&gt;
&lt;li&gt;For the web, put navigation at page bottom (as opposed to screen bottom).&lt;/li&gt;
&lt;li&gt;For the iPad, it depends.&lt;/li&gt;
&lt;li&gt;The closer you squeeze buttons together, the larger those buttons should be.&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;a href=&quot;http://www.netmagazine.com/features/designing-touch&quot;&gt;Read the entire article.&lt;/a&gt;&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/android/&quot;
       rel=&quot;tag&quot;&gt;android&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/design/&quot;
       rel=&quot;tag&quot;&gt;design&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/ipad/&quot;
       rel=&quot;tag&quot;&gt;ipad&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/mobile/&quot;
       rel=&quot;tag&quot;&gt;mobile&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/touch/&quot;
       rel=&quot;tag&quot;&gt;touch&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/usability/&quot;
       rel=&quot;tag&quot;&gt;usability&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Wed, 01 Feb 2012 14:10:16 UT</pubDate>
    <link>http://globalmoxie.com/blog/designing-for-touch.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1321</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        ipad
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        usability
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        mobile
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        android
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        touch
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        design
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>QR Codes Are Footnotes, Not Ads</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;Who the heck actually snaps a QR code?&lt;/span&gt; Seriously, you’ve gotta be motivated: pull out your phone, find your code-scanning app, fumble for focus, and then wait for the network to take you to... what exactly? You’re never sure. QR codes are opaque. They’re intended to be gobbled down by robots &lt;a href=&quot;http://robotbarf.com/&quot;&gt;(or barfed up)&lt;/a&gt;, and so have no meaning to actual humans. QR codes ask for a leap of faith that is typically rewarded with only an advertisement on the other side. I remain deeply skeptical of QR codes as a marketing device, but that doesn’t necessarily mean they won’t find their place in other domains.&lt;/p&gt;

&lt;h3&gt;Use QR codes as footnotes&lt;/h3&gt;

&lt;div class=&quot;bmc_rightContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://robotbarf.com/&quot;
       title=&quot;http://robotbarf.com/&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/robot-barf-logo~s400x400.jpg&quot;
         alt=&quot;robot-barf-logo&quot; title=&quot;http://robotbarf.com/&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Like QR codes, footnotes are opaque, offering only a whiff of &lt;a href=&quot;http://en.wikipedia.org/wiki/Information_foraging#Information_scent&quot;&gt;information scent&lt;/a&gt;. But the &lt;em&gt;kind&lt;/em&gt; of information we expect of footnotes is at least generally understood. Footnotes are portals to information that’s tangential to the text, offers technical details, provides a caveat to the main point, or otherwise takes a deep dive into details that are primarily of interest to a narrow sliver of the audience. They are paths to relatively obscure information, not the main event. Like footnotes, QR codes ask you to break out of a narrative to chase down a vague cloud of related information. You have to be deeply interested in what’s on the other side to take that plunge. They’re best for the truly motivated—not a casual audience.&lt;/p&gt;

&lt;p&gt;That means &lt;strong&gt;QR codes are lousy for marketing slogans and simple ads,&lt;/strong&gt; where a good old-fashioned URL is more effective, more memorable, and possibly even as machine-readable, as &lt;a href=&quot;http://epeus.blogspot.com/2012/01/qr-codes-bad-idea-or-terrible-idea.html&quot;&gt;Kevin Marks points out:&lt;/a&gt;&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;With a URL they could type it in, take a photograph of it
  and type it in later, or if they have the right app, it
  will recognise the URL text from the image and make it
  clickable.&lt;/p&gt;
  
  &lt;p&gt;That is the irony of this. QR Codes ignore years of
  research and culture on how to communicate meaning in
  symbolic form designed to be captured by image processing
  tools behind a lens. We have this technology. It is called
  writing.&lt;/p&gt;
  
  &lt;p&gt;Written language has a set of symbols that are relatively
  unambiguous, that are formed of curves rather than hard
  edges making them resilient to noise, and have been
  market-tested for milennia. QR Codes don’t just ignore
  this, they ignore the relative success of one dimensional
  barcodes. Notice something about a barcode? It has the
  number printed on it as well, so you can type it in if the
  scan fails.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;Then again, those barcode numbers don’t exactly hold lots of meaning for most of us, either. In fact, that’s when QR codes (and barcodes, too) are at their most useful: replacing impenetrable strings of numbers that are at least as opaque as the QR code itself. That’s especially true for information that you want to present &lt;em&gt;out in the world&lt;/em&gt; to those who are motivated to fetch it. Shelley Bernstein of the Brooklyn Museum &lt;a href=&quot;http://www.brooklynmuseum.org/community/blogosphere/2011/10/20/qr-code-conundrum/&quot;&gt;offered up some good examples&lt;/a&gt; of how New York City is using QR codes to fast-track mobile access to personally important information:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;I think we are starting to see a tide change in New York
  City. For starters, the city is using them on all the
  building permits, so you can learn more as you pass
  construction sites.  There are plans in the works for QR
  codes on all the restaurant inspections plaques. If
  there’s one thing that would motivate people to jump the
  technical hurdles of installing a QR reader, this would be
  it—the notion that we could see the actual violations that
  led to a restaurant’s letter grade makes QR truly useful
  for those of us who obsess about where we eat.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;These examples reveal information hidden behind the inscrutable id of a bureaucratic permit or violation, both of which would make for tough-to-type, tough-to-remember URLs. The examples are well suited to a mobile context, too, ideal for someone who wants to know the information &lt;em&gt;now&lt;/em&gt;. They’re motivated. These are footnote examples. &lt;strong&gt;QR codes are good for linking to obscure information tailored to a specific context and interest.&lt;/strong&gt;&lt;/p&gt;

&lt;h3&gt;But will people really use them?&lt;/h3&gt;

&lt;p&gt;Even if we start using QR codes the right way, will they ever get traction? It’s still early, but we do see that people are starting to use them. According to comScore, &lt;a href=&quot;http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011&quot;&gt;6.2 percent&lt;/a&gt; of US mobile users scanned a QR code in June 2011, and that number rose to &lt;a href=&quot;http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/&quot;&gt;8.6 percent&lt;/a&gt; by October. That’s a lot of people, an increase from 14 million to 20.1 million in just four months.&lt;/p&gt;

&lt;p&gt;It’s hard to know whether that increase is thanks to genuine interest in QR codes or a passing curiosity factor due to the deluge of these things flooding our environment. The top 100 US magazines saw the number of QR codes increase 439 percent over the course of 2011, &lt;a href=&quot;http://www.nellymoser.com/action-codes/qr-codes-and-tags-in-magazine-advertising/&quot;&gt;according to Nellymoser.&lt;/a&gt; That study showed that QR codes are overwhelmingly used for ads, swamping the kind of editorial footnotes for which they’re better suited. Even editorial QR codes are moving in an ad direction: “In the beginning of the year, editorial codes were dominated by videos related to features in the magazine. By the end of the year, many of the editorial codes were for sweepstakes run in the editorial section.”&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.nellymoser.com/action-codes/qr-codes-and-tags-in-magazine-advertising/&quot;
       title=&quot;http://www.nellymoser.com/action-codes/qr-codes-and-tags-in-magazine-advertising/&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/1-Number-of-QR-codes-in-2011~s580x580.jpg&quot;
         alt=&quot;1-Number-of-QR-codes-in-2011&quot; title=&quot;http://www.nellymoser.com/action-codes/qr-codes-and-tags-in-magazine-advertising/&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Banal use of QR codes for marketing is unlikely to keep drawing people, though, and it may even poison the well.&lt;/strong&gt; Adam Greenfield and his crew at Urbanscale did some &lt;a href=&quot;http://urbanscale.org/news/2011/11/20/week-46-qr-or-not-qr/&quot;&gt;informal guerilla research&lt;/a&gt; in the streets of New York, showing people QR codes, asking them if they knew what they were, and then trying to coach them through scanning one. Awareness of QR codes was fairly high, but less than 10 percent were able to resolve a QR code into a URL, and most weren’t interested anyway:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;A strong theme that emerged — which we certainly found
  entirely unsurprising, but which ought to give genuine
  pause to the cleverer sort of marketers — is that,
  even where respondents displayed sufficient awareness
  and understanding of QR codes to make use of them,
  virtually no one expressed any interest in actually
  doing so. As one of our respondents put it, “I’ve already
  seen the ad, and now I’m going to spend my data plan
  on watching your commercial? No thanks.”&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;If traditional ads aren’t motivating enough, what about more editorial content? It seems even there, with footnote-style information, people are slow to warm up to QR codes. At the Brooklyn Museum, Shelley and her team have been typically innovative in ways to use QR codes to supplement exhibitions, &lt;a href=&quot;https://www.brooklynmuseum.org/community/blogosphere/2012/01/04/qr-in-the-new-year/&quot;&gt;with mixed results.&lt;/a&gt; The museum was reasonably pleased by visitors’ use of QR codes that supplement wall text (“I want to know more about this”), but was disappointed in other areas. In one case, replacing a text-based scavenger hunt for mobile phones with the same game driven by QR codes resulted in a five-fold drop in participation. The codes actually chased the audience away. For advertising, it was a bust, too:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;We put a QR code on all the advertising for [the
  exhibition] &lt;em&gt;The Latino List,&lt;/em&gt; so people could download
  the exhibition’s iPhone app.  Given the amount of
  advertising that was done, it seems incredible that the
  code was scanned only 118 times.  Yes, that’s right, 118
  scans, but this figure seems right in line with Adam
  Greenfield’s &lt;a href=&quot;http://urbanscale.org/news/2011/11/20/week-46-qr-or-not-qr/&quot;&gt;research&lt;/a&gt; at Urbanscale.&lt;/p&gt;
  
  &lt;p&gt;So, I think what we end up with is simply a project that
  isn’t an overwhelming success or failure.  Certainly, QR
  on advertising didn’t do so well for us.  QR use in the
  building is overall very low, with visitors seeming to
  favor application-like uses for it.  However, compared to
  pre-QR code use, the use of those applications dropped
  significantly.  This suggests that QR might be appropriate
  for special projects, but that we probably need to stay
  away from it as a baseline visitor amenity if we are to be
  at all inclusive about how we serve content.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;h3&gt;Label the portal&lt;/h3&gt;

&lt;p&gt;Still, the relative success of the wall-text QR codes in Brooklyn suggests that &lt;strong&gt;QR codes are at their best when the benefits are evident and it’s clear what’s on the other side.&lt;/strong&gt; That means there’s some important design work to do around QR codes: Let me know what I’m going to get from this hassle. &lt;a href=&quot;http://www.nellymoser.com/action-codes/qr-codes-and-tags-in-magazine-advertising/&quot;&gt;Nellymoser says&lt;/a&gt; advertisers are starting to do this by offering explanatory captions next to QR codes in their magazine ads:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;By Q4, more than two-thirds of all action codes (1327 or
  70%) were accompanied by information that described what
  happens after the scan. This is considered by many to be a
  best practice and follows the pattern of many other calls
  to action.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;Labeling QR codes is a good start, and it may likewise help to improve the design of the QR codes themselves. Turns out QR codes don’t have to be a black-and-white jumble; they can include color and even images. For example, Ralph Lauren’s agency, Red Fish Media, whipped up a custom QR code that featured the company’s iconic polo player, reporting that &lt;a href=&quot;http://www.luxurydaily.com/ralph-lauren-steps-up-mobile-game-with-customized-qr-codes/&quot;&gt;the designed codes see three times the action&lt;/a&gt; as the plain vanilla version.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.luxurydaily.com/ralph-lauren-steps-up-mobile-game-with-customized-qr-codes/&quot;
       title=&quot;http://www.luxurydaily.com/ralph-lauren-steps-up-mobile-game-with-customized-qr-codes/&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/ralph-lauren-qr-code~s400x400.jpg&quot;
         alt=&quot;ralph-lauren-qr-code&quot; title=&quot;http://www.luxurydaily.com/ralph-lauren-steps-up-mobile-game-with-customized-qr-codes/&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;It’s not hard to create a custom QR code, either, thanks to tools like &lt;a href=&quot;http://www.qrhacker.com/&quot;&gt;QRhacker,&lt;/a&gt; which lets you generate a QR code and then customize it with colors and images, even changing the shape of the dots in the code. Using QRhacker I whipped up this QR code for the futurefriend.ly site in all of two minutes:&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://futurefriend.ly/&quot;
       title=&quot;http://futurefriend.ly/&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/qr-futurefriendly~s400x400.png&quot;
         alt=&quot;Future Friendly QR code&quot; title=&quot;http://futurefriend.ly/&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;Captions, images, and color help give unwelcoming QR codes some identity and, more important, an information scent that hints at what’s on the other side.&lt;/strong&gt; At a time when touch interfaces—and even the humble text link—are cutting through complexity by using content itself as navigation, an opaque, unadorned QR code feels like a step backward. Making the codes visually meaningful is helpful.&lt;/p&gt;

&lt;p&gt;In the end, though, the thing that will most coax people to overcome the technical barriers of QR codes is simply linking them to actually meaningful content. Traditional advertising messages won’t cut it. Go figure, but pulling someone through a QR portal means we have to give people information they actually want or need.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/advertising/&quot;
       rel=&quot;tag&quot;&gt;advertising&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/content-strategy/&quot;&gt;content strategy&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/marketing/&quot;
       rel=&quot;tag&quot;&gt;marketing&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/mobile/&quot;
       rel=&quot;tag&quot;&gt;mobile&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/publishing/&quot;
       rel=&quot;tag&quot;&gt;publishing&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/qrcodes/&quot;
       rel=&quot;tag&quot;&gt;qrcodes&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/usability/&quot;
       rel=&quot;tag&quot;&gt;usability&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Tue, 31 Jan 2012 14:15:42 UT</pubDate>
    <link>http://globalmoxie.com/blog/qr-codes-footnotes-not-ads.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1320</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        usability
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        mobile
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        advertising
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        content strategy
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        publishing
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        qrcodes
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        marketing
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Gifts for Designers, Nerds, and Mobile Mavens</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;What to get for the nerd who has everything?&lt;/span&gt; As a nerd who most certainly doesn&apos;t have everything, the best I can offer up is my own list of coveted items. &lt;a href=&quot;http://www.amazon.com/gp/registry/wishlist/2GRHH68A2Q80X?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=ur2&amp;amp;camp=1789&amp;amp;creative=390957&quot;&gt;Here&apos;s my Amazon wish list.&lt;/a&gt; Perhaps you&apos;ll find some inspiration for your nerd, too.&lt;/p&gt;

&lt;p&gt;Below you&apos;ll find a few selections from that storied list, appropriate for all designers, nerds, and mobile mavens. And hey: &lt;a href=&quot;http://www.thebearhug.com/product/murray-christmas-t-shirt&quot;&gt;Murray Christmas!&lt;/a&gt;&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.thebearhug.com/product/murray-christmas-t-shirt&quot;
       title=&quot;http://www.thebearhug.com/product/murray-christmas-t-shirt&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/MurrayChristmas-Oct-4-small~s580x580.jpg&quot;
         alt=&quot;MurrayChristmas-Oct-4-small&quot; title=&quot;http://www.thebearhug.com/product/murray-christmas-t-shirt&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.thebearhug.com/product/murray-christmas-t-shirt&quot;&gt;Murray Christmas tshirt&lt;/a&gt; by Luke Dixon.
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;&lt;em&gt;Susan Kare Icons&lt;/em&gt; book&lt;/h3&gt;

&lt;p&gt;Susan Kare is the graphic designer who created many of the original interface icons for the Mac back. &lt;a href=&quot;http://www.kareprints.com/?p=691&quot;&gt;This book&lt;/a&gt; is a curated look at 80 of the icons she created between 1983 and 2011, with zoomed views and notes by the artist.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.kareprints.com/?p=691&quot;
       title=&quot;http://www.kareprints.com/?p=691&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/susan-kare-icons~s400x400.png&quot;
         alt=&quot;Susan Kare Icons&quot; title=&quot;http://www.kareprints.com/?p=691&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.kareprints.com/?p=691&quot;&gt;Susan Kare Icons&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;iPhone and iPad stencil kits&lt;/h3&gt;

&lt;p&gt;These sturdy steel stencils are ideal for app-sling craftsmen and craftswomen. Separate stencils available for &lt;a href=&quot;http://www.uistencils.com/products/iphone-stencil-kit&quot;&gt;iPhone&lt;/a&gt; and &lt;a href=&quot;http://www.uistencils.com/products/ipad-stencil-kit&quot;&gt;iPad&lt;/a&gt;.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.uistencils.com/products/iphone-stencil-kit&quot;
       title=&quot;http://www.uistencils.com/products/iphone-stencil-kit&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/iPhone_stencil-large~s580x580.jpg&quot;
         alt=&quot;iPhone Stencil Kit&quot; title=&quot;http://www.uistencils.com/products/iphone-stencil-kit&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.uistencils.com/products/iphone-stencil-kit&quot;&gt;iPhone stencil kit&lt;/a&gt; from UI Stencils.
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;&lt;em&gt;Eames: The Architect and the Painter&lt;/em&gt; documentary DVD&lt;/h3&gt;

&lt;p&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B005LVO6QC/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005LVO6QC&quot;&gt;A documentary&lt;/a&gt; about the husband-and-wife team of Charles and Ray Eames, widely regarded as a pair of America&apos;s most important designers.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:320px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/B005LVO6QC/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005LVO6QC&quot;
       title=&quot;http://www.amazon.com/gp/product/B005LVO6QC/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005LVO6QC&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/B005LVO6QC.01._SCLZZZZZZZ_~s320x480.jpg&quot;
         alt=&quot;Eames: The Architect and the Painter DVD&quot; title=&quot;http://www.amazon.com/gp/product/B005LVO6QC/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005LVO6QC&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/B005LVO6QC/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005LVO6QC&quot;&gt;Eames: The Architect and the Painter&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Secret-agent phone holster&lt;/h3&gt;

&lt;p&gt;For tough-guy nerds and phone fans: &lt;a href=&quot;http://www.thinkgeek.com/electronics/cell-phone/eb9e/?cpg=180P&amp;amp;image&quot;&gt;a Bond-style shoulder holster.&lt;/a&gt;&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:320px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.thinkgeek.com/electronics/cell-phone/eb9e/?cpg=180P&amp;amp;image&quot;
       title=&quot;http://www.thinkgeek.com/electronics/cell-phone/eb9e/?cpg=180P&amp;amp;image&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/eb9e_secret_agent_phone_holster~s320x480.jpg&quot;
         alt=&quot;Secret Agent Phone Holster&quot; title=&quot;http://www.thinkgeek.com/electronics/cell-phone/eb9e/?cpg=180P&amp;amp;image&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.thinkgeek.com/electronics/cell-phone/eb9e/?cpg=180P&amp;amp;image&quot;&gt;Secret-agent phone holster&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;A no-kidding-around charger&lt;/h3&gt;

&lt;p&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B004C565P8/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B004C565P8&quot;&gt;This surge-protecting charger&lt;/a&gt; ombines traditional and USB plugs so your nerd&apos;s many, many devices will never go without power.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/B004C565P8/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B004C565P8&quot;
       title=&quot;http://www.amazon.com/gp/product/B004C565P8/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B004C565P8&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/B0015DYMVO.01._SCLZZZZZZZ_~s400x400.jpg&quot;
         alt=&quot;Belkin Mini Surge Protector Dual USB Charger&quot; title=&quot;http://www.amazon.com/gp/product/B004C565P8/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B004C565P8&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/B004C565P8/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B004C565P8&quot;&gt;Belkin Min Surge Protector Dual USB Charger&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Classy Laptop Backpack&lt;/h3&gt;

&lt;p&gt;Incase&apos;s Terra line has several nerd cases that are decidedly unnerdy, including &lt;a href=&quot;http://www.amazon.com/gp/product/B0064EUP2Y/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0064EUP2Y&quot;&gt;this backpack&lt;/a&gt;, which has compartments for both laptop and iPad.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/B0064EUP2Y/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0064EUP2Y&quot;
       title=&quot;http://www.amazon.com/gp/product/B0064EUP2Y/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0064EUP2Y&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/51b5ew5I3KL~s400x400.jpg&quot;
         alt=&quot;Incase Terra Campus Pack&quot; title=&quot;http://www.amazon.com/gp/product/B0064EUP2Y/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0064EUP2Y&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/B0064EUP2Y/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0064EUP2Y&quot;&gt;Incase Terra Campus Pack&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Dieter Rams&lt;/h3&gt;

&lt;p&gt;Braun&apos;s longtime lead industrial designer had a huge impact on modern design, most notably in the clean aesthetic championed by Apple. &lt;a href=&quot;http://www.amazon.com/gp/product/3899553977/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=3899553977&quot;&gt;&lt;em&gt;Less and More: The Design Ethos of Dieter Rams&lt;/em&gt;&lt;/a&gt; explores his work.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/3899553977/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=3899553977&quot;
       title=&quot;http://www.amazon.com/gp/product/3899553977/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=3899553977&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/3899553977.01._SCLZZZZZZZ_~s400x400.jpg&quot;
         alt=&quot;Design Ethos of Dieter Rams&quot; title=&quot;http://www.amazon.com/gp/product/3899553977/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=3899553977&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/3899553977/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=3899553977&quot;&gt;&lt;em&gt;Less and More: The Design Ethos of Dieter Rams&lt;/em&gt;&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Retro Phone Cradle and Headset&lt;/h3&gt;

&lt;p&gt;The mid-century telephone may not have been mobile, but man it had a great headset—you know, the kind that you could actually hold to your ear with your shoulder. The original hands-free headset! &lt;a href=&quot;http://www.etsy.com/listing/73308750/iretrofone-classic-black&quot;&gt;This nifty cradle&lt;/a&gt; charges your iPhone while you talk in old-school glory on the retro headset.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.etsy.com/listing/73308750/iretrofone-classic-black&quot;
       title=&quot;http://www.etsy.com/listing/73308750/iretrofone-classic-black&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/il_fullxfull.240767046~s580x580.jpg&quot;
         alt=&quot;iRetrofone Cradle and Headphone for iPhone&quot; title=&quot;http://www.etsy.com/listing/73308750/iretrofone-classic-black&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.etsy.com/listing/73308750/iretrofone-classic-black&quot;&gt;iRetrofone Cradle and Headset for iPhone&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Future-friendly helmet&lt;/h3&gt;

&lt;p&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B0008F6WMM/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0008F6WMM&quot;&gt;This junior astronaut helmet&lt;/a&gt; is a great toy, but even more important, it&apos;s the very helmet that inspired &lt;a href=&quot;http://futurefriend.ly/&quot;&gt;the future-friendly logo&lt;/a&gt; and that accompanied &lt;a href=&quot;http://globalmoxie.com/blog/future-friendly-mobilewood.shtml&quot;&gt;the gang at Mobilewood&lt;/a&gt; this year.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/B0008F6WMM/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0008F6WMM&quot;
       title=&quot;http://www.amazon.com/gp/product/B0008F6WMM/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0008F6WMM&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/B0008F6WMM.01._SCLZZZZZZZ_~s400x400.jpg&quot;
         alt=&quot;Astronaut helmet&quot; title=&quot;http://www.amazon.com/gp/product/B0008F6WMM/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0008F6WMM&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/B0008F6WMM/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B0008F6WMM&quot;&gt;Aeromax Junior Astronaut Helmet&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Stylish stylus&lt;/h3&gt;

&lt;p&gt;Speaking of astronauts, no wish list would be complete without the &lt;a href=&quot;http://www.studioneat.com/products/cosmonaut&quot;&gt;Cosmonaut&lt;/a&gt;, a new stylus for touchscreens. Chunky like a marker, it&apos;s easy to grip and pleasing to draw with.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.studioneat.com/products/cosmonaut&quot;
       title=&quot;http://www.studioneat.com/products/cosmonaut&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/cosmo_hand_1~s580x580.jpg&quot;
         alt=&quot;Cosmonaut&quot; title=&quot;http://www.studioneat.com/products/cosmonaut&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.studioneat.com/products/cosmonaut&quot;&gt;Cosmonaut stylus&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Nerdiest watch ever&lt;/h3&gt;

&lt;p&gt;Sure, I confess: I sported a classy Casio Gold calculator watch in my misspent youth. But baby, it&apos;s got nothing on this beauty. &lt;a href=&quot;http://www.watchismo.com/click-keypad-blue.aspx&quot;&gt;The Click Keypad Watch&lt;/a&gt; sports a giant keypad and no discernible display, flashing numbers on the keypad to tell you the time. Sublime &lt;strong&gt;AND&lt;/strong&gt; ridiculous.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:320px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.watchismo.com/click-keypad-blue.aspx&quot;
       title=&quot;http://www.watchismo.com/click-keypad-blue.aspx&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/ClickKeypadBlueFull~s320x480.jpg&quot;
         alt=&quot;Keypad Watch&quot; title=&quot;http://www.watchismo.com/click-keypad-blue.aspx&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.watchismo.com/click-keypad-blue.aspx&quot;&gt;Click Keypad Watch&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;“Hero Mash” print&lt;/h3&gt;

&lt;p&gt;Because one hero just isn&apos;t enough, artist &lt;a href=&quot;http://www.inprnt.com/gallery/simoncpage/hero_mash_1/&quot;&gt;Simon C. Page&apos;s print&lt;/a&gt; mashes several into one EVEN MORE SUPER hero.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:320px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.inprnt.com/gallery/simoncpage/hero_mash_1/&quot;
       title=&quot;http://www.inprnt.com/gallery/simoncpage/hero_mash_1/&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/full~s320x480.jpg&quot;
         alt=&quot;Hero Mash&quot; title=&quot;http://www.inprnt.com/gallery/simoncpage/hero_mash_1/&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.inprnt.com/gallery/simoncpage/hero_mash_1/&quot;&gt;&lt;em&gt;Hero Mash #1&lt;/em&gt;&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Saul Bass monograph&lt;/h3&gt;

&lt;p&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/1856697525/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1856697525&quot;&gt;This book&lt;/a&gt; explores the work of designer Saul Bass, creator of posters and title sequences for films including Alfred Hitchcock&apos;s &lt;em&gt;Vertigo&lt;/em&gt; and Otto Preminger&apos;s &lt;em&gt;The Man With The Golden Arm&lt;/em&gt; and &lt;em&gt;Anatomy of a Murder&lt;/em&gt;. He also created some of the most famous logos and corporate identity campaigns of the century, including those for major companies such as AT&amp;amp;T, Quaker Oats, United Airlines and Minolta. One of the great designers of the 20th century.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/1856697525/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1856697525&quot;
       title=&quot;http://www.amazon.com/gp/product/1856697525/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1856697525&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/1856697525.01._SCLZZZZZZZ_~s400x400.jpg&quot;
         alt=&quot;Saul Bass&quot; title=&quot;http://www.amazon.com/gp/product/1856697525/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1856697525&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/1856697525/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1856697525&quot;&gt;&lt;em&gt;Saul Bass&lt;/em&gt;&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;iCufflinks&lt;/h3&gt;

&lt;p&gt;When your geek wears a tuxedo, make sure that the nerd still shows. The LED on these &lt;a href=&quot;http://www.adafruit.com/products/379&quot;&gt;power-button cufflinks&lt;/a&gt; gently pulses.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.adafruit.com/products/379&quot;
       title=&quot;http://www.adafruit.com/products/379&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/icuff_LRG~s580x580.jpg&quot;
         alt=&quot;iCufflinks&quot; title=&quot;http://www.adafruit.com/products/379&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.adafruit.com/products/379&quot;&gt;iCufflinks&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;iPhone boombox&lt;/h3&gt;

&lt;p&gt;This whole music-library-in-your-pocket thing is all well and good, but everyone knows it&apos;s not a music system if you can&apos;t carry it on your shoulder and blast that bass. Enter the &lt;a href=&quot;http://www.amazon.com/gp/product/B00644JO9O/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00644JO9O&quot;&gt;iHome Portable FM Stereo Boombox for iPhone&lt;/a&gt;. Oh yes, friends, yes.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/B00644JO9O/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00644JO9O&quot;
       title=&quot;http://www.amazon.com/gp/product/B00644JO9O/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00644JO9O&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/41Pmra6tZdL._SS500_~s400x400.jpg&quot;
         alt=&quot;iPhone Boombox&quot; title=&quot;http://www.amazon.com/gp/product/B00644JO9O/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00644JO9O&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/B00644JO9O/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B00644JO9O&quot;&gt;iHome Portable FM Stereo Boombox for iPhone&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Giant LEGO heads&lt;/h3&gt;

&lt;p&gt;Every nerd loves LEGOs, and these &lt;a href=&quot;http://www.containerstore.com/shop/toyStorage/boxesCases?utm_medium=feed&amp;amp;productId=10031698&amp;amp;utm_source=amazon&amp;amp;sku=10056963&quot;&gt;giant LEGO heads&lt;/a&gt; double as containers for all of your geek&apos;s nerd gear.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.containerstore.com/shop/toyStorage/boxesCases?utm_medium=feed&amp;amp;productId=10031698&amp;amp;utm_source=amazon&amp;amp;sku=10056963&quot;
       title=&quot;http://www.containerstore.com/shop/toyStorage/boxesCases?utm_medium=feed&amp;amp;productId=10031698&amp;amp;utm_source=amazon&amp;amp;sku=10056963&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/LegoStorageHead_x~s580x580.jpg&quot;
         alt=&quot;LEGO storage head&quot; title=&quot;http://www.containerstore.com/shop/toyStorage/boxesCases?utm_medium=feed&amp;amp;productId=10031698&amp;amp;utm_source=amazon&amp;amp;sku=10056963&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.containerstore.com/shop/toyStorage/boxesCases?utm_medium=feed&amp;amp;productId=10031698&amp;amp;utm_source=amazon&amp;amp;sku=10056963&quot;&gt;LEGO storage heads&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Sifteo Interactive Game Cubes&lt;/h3&gt;

&lt;p&gt;These little toys are miracles of network technology. &lt;a href=&quot;http://www.amazon.com/gp/product/B005UEPHAY/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005UEPHAY&quot;&gt;Sifteo cubes&lt;/a&gt; can communicate with the others, detecting their neighbors, and &quot;talking&quot; to them to enable a slew of interactive games.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/B005UEPHAY/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005UEPHAY&quot;
       title=&quot;http://www.amazon.com/gp/product/B005UEPHAY/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005UEPHAY&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/B005UEPHAY.01._SCLZZZZZZZ_~s400x400.jpg&quot;
         alt=&quot;Sifteo Game Cubes&quot; title=&quot;http://www.amazon.com/gp/product/B005UEPHAY/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005UEPHAY&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/B005UEPHAY/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=B005UEPHAY&quot;&gt;Sifteo game cubes&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Peek into great designers&apos; sketchbooks&lt;/h3&gt;

&lt;p&gt;Steven Heller&apos;s book, &lt;a href=&quot;http://www.amazon.com/gp/product/1580932975/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1580932975&quot;&gt;&lt;em&gt;Graphic: Inside the Sketchbooks of the World&apos;s Great Graphic Designers&lt;/em&gt;&lt;/a&gt; gives a voyeuristic peek into the working process of some sensational designers.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:320px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.amazon.com/gp/product/1580932975/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1580932975&quot;
       title=&quot;http://www.amazon.com/gp/product/1580932975/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1580932975&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/1580932975.01._SCLZZZZZZZ_~s320x480.jpg&quot;
         alt=&quot;http://ecx.images-amazon.com/images/P/1580932975.01._SCLZZZZZZZ_.jpg&quot; title=&quot;http://www.amazon.com/gp/product/1580932975/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1580932975&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.amazon.com/gp/product/1580932975/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1580932975&quot;&gt;&lt;em&gt;Graphic: Inside the Sketchbooks of the World&apos;s Great Graphic Designers&lt;/em&gt;&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Atomic disintegrator&lt;/h3&gt;

&lt;p&gt;An honest-to-heaven &lt;a href=&quot;http://www.etsy.com/listing/62923342/1954-toy-ray-gun-vintage-hubley-atomic&quot;&gt;1954 vintage toy ray gun&lt;/a&gt;. This will make your nerd&apos;s brain melt.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:580px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.etsy.com/listing/62923342/1954-toy-ray-gun-vintage-hubley-atomic&quot;
       title=&quot;http://www.etsy.com/listing/62923342/1954-toy-ray-gun-vintage-hubley-atomic&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/il_fullxfull.264190378~s580x580.jpg&quot;
         alt=&quot;1954 Toy Ray Gun&quot; title=&quot;http://www.etsy.com/listing/62923342/1954-toy-ray-gun-vintage-hubley-atomic&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.etsy.com/listing/62923342/1954-toy-ray-gun-vintage-hubley-atomic&quot;&gt;Vintage Hubley Atomic Disintegrator&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Pass the Bat-Spatula, Robin&lt;/h3&gt;

&lt;p&gt;&lt;a href=&quot;http://www.thinkgeek.com/homeoffice/kitchen/e9e4/?cpg=167SPJ&amp;amp;image&quot;&gt;The Batman apron:&lt;/a&gt; when your nerd comes out the nerd cave for food, this kitchen protective gear is essential.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:320px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.thinkgeek.com/homeoffice/kitchen/e9e4/?cpg=167SPJ&amp;amp;image&quot;
       title=&quot;http://www.thinkgeek.com/homeoffice/kitchen/e9e4/?cpg=167SPJ&amp;amp;image&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/e9e4_batman_apron~s320x480.jpg&quot;
         alt=&quot;e9e4batmanapron&quot; title=&quot;http://www.thinkgeek.com/homeoffice/kitchen/e9e4/?cpg=167SPJ&amp;amp;image&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.thinkgeek.com/homeoffice/kitchen/e9e4/?cpg=167SPJ&amp;amp;image&quot;&gt;Batman apron&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;Bedside manner&lt;/h3&gt;

&lt;p&gt;Seems pretty much everyone uses their phone for an alarm clock now, but you can still relive the glory days of the radio alarm clock with &lt;a href=&quot;http://www.areaware.com/proddetail.asp?prod=jdcd&amp;amp;CatID=167&amp;amp;clk=1&quot;&gt;this wood-replica phone dock,&lt;/a&gt; which also happens to charge your phone while you sleep.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://www.areaware.com/proddetail.asp?prod=jdcd&amp;amp;CatID=167&amp;amp;clk=1&quot;
       title=&quot;http://www.areaware.com/proddetail.asp?prod=jdcd&amp;amp;CatID=167&amp;amp;clk=1&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/JDCD~s400x400.jpg&quot;
         alt=&quot;Areaware iPhone charger&quot; title=&quot;http://www.areaware.com/proddetail.asp?prod=jdcd&amp;amp;CatID=167&amp;amp;clk=1&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.areaware.com/proddetail.asp?prod=jdcd&amp;amp;CatID=167&amp;amp;clk=1&quot;&gt;AREAWARE phone dock&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;h3&gt;May I be so bold?&lt;/h3&gt;

&lt;p&gt;If your nerd designs mobile apps, many have generously told me that they&apos;ve found my book useful for that. &lt;em&gt;Tapworthy&lt;/em&gt; focuses on how to think iPhone and create terrific app experiences, but it&apos;s useful for designers on all platforms. You&apos;ll get &lt;a href=&quot;http://www.amazon.com/gp/product/1449381650/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1449381650&quot;&gt;the cheapest deal at Amazon,&lt;/a&gt; but &lt;a href=&quot;http://shop.oreilly.com/product/0636920001133.do&quot;&gt;O&apos;Reilly sells DRM-free ebooks&lt;/a&gt; for all the major ebook platforms.&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://shop.oreilly.com/product/0636920001133.do&quot;
       title=&quot;http://shop.oreilly.com/product/0636920001133.do&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/tapworthy-3d~s400x400.jpg&quot;
         alt=&quot;Tapworthy cover&quot; title=&quot;http://shop.oreilly.com/product/0636920001133.do&quot;  /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    Tapworthy at &lt;a href=&quot;http://www.amazon.com/gp/product/1449381650/ref=as_li_ss_tl?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=390957&amp;amp;creativeASIN=1449381650&quot;&gt;Amazon&lt;/a&gt; or &lt;a href=&quot;http://shop.oreilly.com/product/0636920001133.do&quot;&gt;O&apos;Reilly&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;And that oughtta get you started, but there&apos;s an embarrassing number of other things to discover in &lt;a href=&quot;http://www.amazon.com/gp/registry/wishlist/2GRHH68A2Q80X?ie=UTF8&amp;amp;tag=globalmoxie-20&amp;amp;linkCode=ur2&amp;amp;camp=1789&amp;amp;creative=390957&quot;&gt;my Amazon wish list.&lt;/a&gt; Hey, happy holidays, full of merry nerdiment.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/shopping/&quot;
       rel=&quot;tag&quot;&gt;shopping&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Sun, 18 Dec 2011 18:08:15 UT</pubDate>
    <link>http://globalmoxie.com/blog/nerd-designer-phone-xmas-list.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1297</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        shopping
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Gestures in #NewNewTwitter</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;Gnashing of teeth and rending of garments&lt;/span&gt; greeted the arrival of &lt;a href=&quot;http://fly.twitter.com/&quot;&gt;New New Twitter&lt;/a&gt; last week, and the iPhone app caught an especially stiff backlash. &lt;a href=&quot;http://daringfireball.net/2011/12/new_twitter&quot;&gt;Much&lt;/a&gt; of the &lt;a href=&quot;http://flyosity.com/design/twitter-for-iphone-takes-a-step-back.php&quot;&gt;criticism&lt;/a&gt; focused on Twitter’s downplay of once-core features (direct messages and account switching) and the arrival of the Discover tab which pimps Twitter’s trending topics. The changes seem due to an apparent shift away from power users and toward relative civilians, as well as a try at positioning Twitter as a content discovery service as much as a communication service. In that light, many of the changes make good sense, and it’s clear lots of hard thinking went into it.&lt;/p&gt;

&lt;p&gt;Me, I was most intrigued—both positively and negatively—by changes in the app’s gesture interactions. I put together a quick &lt;a href=&quot;http://vimeo.com/33814641&quot;&gt;screencast&lt;/a&gt; that summarizes my thoughts, along with demos of the gestures at hand:&lt;/p&gt;

&lt;div class=&quot;bmc_centerContentImage bmc_image&quot; style=&quot;width:500px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;
&lt;iframe src=&quot;http://player.vimeo.com/video/33814641?title=0&amp;amp;byline=0&amp;amp;portrait=0&quot; width=&quot;500&quot; height=&quot;375&quot; frameborder=&quot;0&quot; webkitAllowFullScreen mozallowfullscreen allowFullScreen&gt;&lt;/iframe&gt;
    &lt;/div&gt;
&lt;/div&gt;

&lt;p&gt;If you prefer your opinions in prose instead of video, here’s the skinny...&lt;/p&gt;

&lt;h3&gt;A swipe, swiped&lt;/h3&gt;

&lt;div class=&quot;bmc_rightContentImage bmc_image&quot;
 style=&quot;width:200px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://globalmoxie.com/bm~pix/twitter-swipe~s800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;Swiping left to right across the Navigation bar returned you to your timeline in previous versions of Twitter.&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/twitter-swipe~s200x300.jpg&quot; alt=&quot;Twitter Navigation bar swipe&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    Swiping left to right across the Navigation bar returned you to your timeline in previous versions of Twitter.
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;I was disappointed to see Twitter remove a little-known swipe shortcut. In previous versions, swiping left-to-right across the Navigation bar popped you back up to your Twitter timeline after you’d descended down through several layers. Twitter, like Facebook, is great for exploring content and profiles: tap a tweet to drill down through links and account profiles. This is terrific, but you can go a long way down the rabbit hole, which means lots of tap-tap-tapping of the Back button to find your way home. The swipe was a shortcut for teleporting directly back to your timeline without retracing your entire path, and I had begun to hope that this might become a de facto standard for iOS apps.&lt;/p&gt;

&lt;p&gt;Trouble was, this shortcut wasn’t even close to widely known. A friend at Twitter confided, “Half of our employees didn’t even know about that swipe gesture,” let alone regular folks. So Twitter changed the action to something they hoped we’d all find more easily: another tap on the Home tab now zips you back to the top level of your timeline.&lt;/p&gt;

&lt;p&gt;I support the motive but have misgivings about the change. It’s too easy to do a single tap by mistake, and here that mistap will lose your place if you’re drilled way down into the app—a form of data loss. By contrast, a swipe requires just enough intent to keep you out of trouble. That’s why a swipe is used in iOS to unlock your phone, power off, answer a call, turn off an alarm, or trigger the delete shortcut. Those are all actions that you don’t want to touch off accidentally. Losing a deep position in the app is just as serious, and should be protected by a similarly serious gesture. A swipe is good defensive design, an ideal shortcut for that.&lt;/p&gt;

&lt;p&gt;Alas, few people knew about the swipe shortcut, so the gesture wasn’t serving its purpose. A better solution than changing the gesture, though, would be to help people find it in the first place. More on that in a bit.&lt;/p&gt;

&lt;p&gt;This rabbit-hole problem is common enough in iOS apps that a standard shortcut is badly needed. I’d hoped that the swipe gesture might be it, and for a few brief weeks, it was beginning to look like that just might happen.&lt;/p&gt;

&lt;div class=&quot;bmc_rightContentImage bmc_image&quot;
 style=&quot;width:200px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://globalmoxie.com/bm~pix/facebook4-nav~s800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;In Facebook, swiping left to right across the Navigation bar reveals the top-level navigation.&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/facebook4-nav~s200x300.jpg&quot; alt=&quot;Facebook 4 navigation&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    In Facebook, swiping left to right across the Navigation bar reveals the top-level navigation.
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;See, until last month, Facebook for iPhone had its own top-secret gesture for this. When you drilled deep down into versions prior to 4.0, you could tap the screen title in Facebook’s Navigation bar to zip back to the app’s home screen. So here we had two highly influential apps using different actions to accomplish the same task. But when Facebook 4 came out and reorganized the app’s navigation, the swipe was suddenly the common action for both. In the current version of Facebook, swiping left to right across the Navigation bar reveals the app’s top-level navigation, and from there you can hop to the top of any of Facebook’s sub-apps.&lt;/p&gt;

&lt;p&gt;For a bare few weeks, in other words, both Twitter and Facebook used the same swipe to spring back to the top of the app. With two such big-audience apps supporting the gesture, it stood a chance of becoming a useful standard. But the latest version of Twitter removed it, and that suddenly seems less likely.&lt;/p&gt;

&lt;p&gt;I’d love to see Twitter reintroduce the swipe gesture and take a fresh approach to helping folks find it.&lt;/p&gt;

&lt;h3&gt;Don’t prune. Teach.&lt;/h3&gt;

&lt;p&gt;Lots of designers avoid using gesture shortcuts altogether, because they rightly assume that their audience won’t find them on their own. Gestures are invisible, without the cues of buttons and other traditional controls. The answer, though, is not to prune gestures entirely, but instead to supply visual hints at appropriate times to help people find these shortcuts.&lt;/p&gt;

&lt;p&gt;Before doing this teaching, though, there’s real value in having the app’s audience learn the slow way. Thumping the Back button to return home, for example, reinforces the mental model of the app. Before someone learns a shortcut, it’s helpful for them to know just what it is they’re shortcutting. But after they’ve done it a few times, it’s appropriate to reveal the shortcut—just like a video game rewards you for completing a level. Shortcut achievement unlocked! This is how games take players from novice to expert to master, and other kinds of software can benefit from this, too.&lt;/p&gt;

&lt;p&gt;That includes Twitter and Facebook. After someone returns to the top level several times from, say, three or more levels deep, a text overlay and gesture animation should materialize to explain the shortcut. The best way to teach is to build in steps from a basic foundation to more advanced moves, and I believe these gradual, contextual lessons are the best way to teach gestures. This is how you help people level up.&lt;/p&gt;

&lt;h3&gt;In your corner&lt;/h3&gt;

&lt;p&gt;Meanwhile, I very much like two new shortcuts in the Twitter app. The new version buries direct messages and account switching under the app’s Me tab. That’s a double-tapping hassle for frequent users of those features, but two new gestures remove the sting. Swiping up from the right corner slides up your direct messages, and swiping left from the right corner flips to the view for switching accounts.&lt;/p&gt;

&lt;div class=&quot;bmc_rightContentImage bmc_image&quot;
 style=&quot;width:200px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://globalmoxie.com/bm~pix/twitter-me~s800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;Twitter&apos;s new corner gestures let you swipe up to reveal direct messages, or left to change accounts.&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/twitter-me~s200x300.jpg&quot; alt=&quot;Twitter corner gestures&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    Twitter&apos;s new corner gestures let you swipe up to reveal direct messages, or left to change accounts.
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Those swipes conveniently start on the Me tab, where both features live, but the fact that it’s the corner is more important. On both touchscreens and traditional screens, the corners are especially easy targets. On the desktop, you can just slam the cursor into the corner and you’re guaranteed to hit that one pixel. It’s not quite as easy on the touchscreen, but the corners are still more forgiving touch targets than just about any other part of the screen. Swiping from a corner is the easiest part of the screen to start from.&lt;/p&gt;

&lt;p&gt;Corner swipes are great gestures for navigation shortcuts, with one caveat: iOS designers shouldn’t count on downward swipes from the top corners, where you’ll run afoul of the Notification Center. I imagine that’s one reason why you can’t dismiss Twitter’s direct messages by swiping back down; if you miss, you’ll instead pull down the notifications windowshade. (You can, however, flip back from the accounts view by swiping right across the bottom.)&lt;/p&gt;

&lt;p&gt;So, the practical guideline for adding corner swipes in iOS is: you can swipe both horizontally and vertically from the bottom corners, but only horizontally from the top corners. (Ideally, you’ll reserve those top corners for zipping back to the top level, as discussed above.)&lt;/p&gt;

&lt;h3&gt;The foiled hijacking&lt;/h3&gt;

&lt;p&gt;Previous versions of Twitter let you swipe a tweet in the timeline to get quick access to a toolbar of actions to reply, retweet, and so on. That’s been removed; to get those actions you now have to tap the tweet to go its detail view and tap the action there—a quick swipe-tap combo replaced by a slower tap-tap combo.&lt;/p&gt;

&lt;p&gt;I’ve long been conflicted about the old Twitter’s swipe gesture. In iOS, a swipe in a list typically triggers a delete action, though apps sometimes piggyback on that gesture’s familiarity to do something different. Reeder, for example, uses the swipe as a shortcut to mark an article read. No harm done there, since there’s no such thing as deleting a Google Reader article, and marking read is kind of delete’s cousin. But Twitter’s old swipe gesture didn’t just piggyback; it outright hijacked the swipe to do something completely different.&lt;/p&gt;

&lt;p&gt;I generally frown on hijacking standard gestures for new actions. People who expected that swipe to delete a tweet either never found the action or were surprised when they did. That’s not ideal, but on the other hand, the swipe had such obvious utility. On balance, I miss that shortcut, and I’m sorry to see it go.&lt;/p&gt;

&lt;p&gt;If it’s gone for good, then I’d at least like to suggest an alternative shortcut:&lt;/p&gt;

&lt;h3&gt;Tap-and-hold is a universal problem solver&lt;/h3&gt;

&lt;p&gt;I wish more iOS apps used tap-and-hold to reveal an action sheet for an iOS equivalent of a right-click contextual menu. It’s a quick win to give power users easy access to actions on the tapped object without distracting novices. In this case, tapping and holding a tweet could reveal buttons to reply, retweet, or quote that tweet. Previous versions of Twitter let you tap and hold a link to copy it, and I’d love to see the same offered in the new version, along with the ability to open in Safari, read later, and so on.&lt;/p&gt;

&lt;p&gt;I count many of the folks at Twitter as some of the smartest people I know and, not least, as good friends. I see how much work and thought went into Twitter, and man, they had a tough brief: make the app easy for new and mainstream users, create an environment that will support advertising without damaging content, and surface (hopefully) interesting topics to explore. These goals suggest solutions that are at odds with the habits of many of the service’s most passionate users, as we saw in last week’s backlash.&lt;/p&gt;

&lt;p&gt;I think, though, that the addition of a few well-considered gestures can give those users quick access to the features they care about without derailing the service’s evolving goals. The challenge of designing for gestures is that they’re invisible, but that’s also their advantage. They remove the chrome and clutter of advanced features, tucking those features away until newcomers are ready to tackle them.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/design/&quot;
       rel=&quot;tag&quot;&gt;design&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/gestures/&quot;
       rel=&quot;tag&quot;&gt;gestures&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/iphone/&quot;
       rel=&quot;tag&quot;&gt;iphone&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/touch/&quot;
       rel=&quot;tag&quot;&gt;touch&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/twitter/&quot;
       rel=&quot;tag&quot;&gt;twitter&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/usability/&quot;
       rel=&quot;tag&quot;&gt;usability&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/video/&quot;
       rel=&quot;tag&quot;&gt;video&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Sat, 17 Dec 2011 04:07:58 UT</pubDate>
    <link>http://globalmoxie.com/blog/twitter-iphone-gestures.shtml</link>
    <guid isPermaLink="false">d205c4bce51ba48491a33f69adeb280b-1296</guid>

    <category domain="http://globalmoxie.com/bm~tags">
        usability
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        touch
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        twitter
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        video
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        iphone
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        gestures
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        design
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    </item>

    <item>
    <title>Board Games</title>
    <description>
&lt;div class=&quot;bmw_pageContent&quot;&gt;
&lt;div class=&quot;bmc_rightContentImage bmc_image&quot;
 style=&quot;width:400px&quot;&gt;
   &lt;div style=&quot;text-align:center&quot;&gt;

    &lt;a href=&quot;http://globalmoxie.com/bm~pix/scrabble~s800x800.jpg&quot;
       rel=&quot;bm_lightbox&quot;
       title=&quot;&amp;lt;a href=&amp;quot;http://www.flickr.com/photos/derrickcollins/6049358635&amp;quot;&amp;gt;Photo by Derrick Collins.&amp;lt;/a&amp;gt;&quot;
       target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://globalmoxie.com/bm~pix/scrabble~s400x400.jpg&quot; alt=&quot;Scrabble Board: Create&quot;
       title=&quot;Click to enlarge&quot; /&gt;&lt;/a&gt;

    &lt;/div&gt;
    &lt;div class=&quot;bmc_caption&quot;&gt;
    &lt;a href=&quot;http://www.flickr.com/photos/derrickcollins/6049358635&quot;&gt;Photo by Derrick Collins.&lt;/a&gt;
    &lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;span class=&quot;firstline&quot;&gt;You are the company you keep,&lt;/span&gt; or so the saying goes. And maybe the &lt;em&gt;companies,&lt;/em&gt; too. I just joined the advisory boards of two outfits I very much admire, and I&apos;m looking forward to contributing to the bright future of both.&lt;/p&gt;

&lt;p&gt;I&apos;m a freshly minted &lt;a href=&quot;http://mobiquityinc.com/news/press-releases/2011/mobiquity-welcomes-mobile-design-strategy-and-user-experience-guru-josh-cla&quot;&gt;advisor to Mobiquity,&lt;/a&gt; a new firm focused on building mobile software for the big boys in the Fortune 200. Great team, great clients, great projects, great ideas. So, yeah: just great.&lt;/p&gt;

&lt;p&gt;I&apos;m also &lt;a href=&quot;http://www.rosenfeldmedia.com/about/editorial/&quot;&gt;on the editorial advisory board of Rosenfeld Media,&lt;/a&gt; the publishing house of UX legend and all-around mensch Lou Rosenfeld. Lou&apos;s authors help shape the industry. As for the others on the editorial board, well, they&apos;re pretty much all my heroes.&lt;/p&gt;

&lt;p&gt;This is an exciting way for me to end the year, and I&apos;m flattered to find myself in the company of such good companies.&lt;/p&gt;&lt;p&gt;
    Tags:

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/business/&quot;
       rel=&quot;tag&quot;&gt;business&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/josh/&quot;
       rel=&quot;tag&quot;&gt;josh&lt;/a&gt;,

    &lt;a href=&quot;http://globalmoxie.com/bm~tags/publishing/&quot;
       rel=&quot;tag&quot;&gt;publishing&lt;/a&gt;

&lt;/p&gt;


&lt;/div&gt;

</description>
    <pubDate>Mon, 12 Dec 2011 21:15:54 UT</pubDate>
    <link>http://globalmoxie.com/blog/board-games.shtml</link>
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    <category domain="http://globalmoxie.com/bm~tags">
        josh
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        business
    </category>
    <category domain="http://globalmoxie.com/bm~tags">
        publishing
    </category>
    <category>
        Blog
    </category>
    <dc:creator>Josh Clark</dc:creator>

    <dc:relation>http://mobiquityinc.com/</dc:relation>
    <dc:relation>http://www.rosenfeldmedia.com/</dc:relation>
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