Following up on my recent blog post about the Spock search engine, reader Matthew Stotts pointed me to Wink.com, a people search engine that launched six months ago. Wink is certainly interesting and serves a useful niche, but doesn’t quite hit the general-purpose people search that I think the web needs. That doesn’t mean that it’s not useful.
In a nutshell, Wink’s strength is finding people by way of the accounts they hold at various social media services. It’s a good way to find out if your friend has a MySpace page or LinkedIn profile, or for you to advertise the same to your personal network of friends and colleagues. Wink also lets you claim IDs so that you can consolidate your various identities into a single page. With that done, you can create a badge to put on your site or blog to display the status of your web 2.0 incarnations. See what it looks like by visiting my Wink profile page.
(YoName.com offers a far more stripped-down version of profile search for a limited number of social network sites.)
So, that’s all very cool, and within that scope Wink does a good job. That said, the site doesn’t appear to do a lot for people who are not actively involved in these types of sites. And it’s not clear what relevance or weighting is applied to searches for people who don’t have Wink accounts.
I’m still waiting for a service that can really give a full 360-degree view of someone’s identity on the web.
Using Tim O’Reilly’s Spock example of Eric Schmidt, for example, there’s no sign of the Google CEO in the search results. The first page of results finds Eric Schmidts in San Antonio (“Just a regular guy that likes to sing opera, loves movies, and is a big dorko”), San Francisco (“For the most part I’m a pretty laid back, funny, witty guy”), Allentown (“I’m all about getting children to learn grammar and be able to write”), etc.
Similarly, before I created my Wink profile page, I fared substantially worse in the results for a Josh Clark search than I did in Google. The only result I could find was a link to my LinkedIn profile several pages into the results. My LinkedIn profile isn’t very central to me; it exists only because I’ve accepted invitations from other users. So Wink didn’t exactly turn up my most relevant results. (After creating a profile, I’m now first in Wink’s search results).
Wink seems to be a great service to find people very active in the social web and, particularly, people who have created a profile. It’s a useful profile-search service that seems to work best when you actively manage your Wink page.
But I’m still waiting for a service that can really give a full 360-degree view of someone’s identity on the web, even for regular folks who don’t participate in social networks. Something that can truly provide a canonical page for an individual.
Spock promises to do this, and perhaps Wink will evolve that way, too. Looking forward to finding out... and to seeing if it’s even possible to overcome the implicit privacy concerns that this approach suggests.
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socialmedia,
spock,
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webservices
Comments
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We look at it as a "tail" thing. Spock focuses more on the head and Wink focuses more on the long tail. It's easy to find the Eric Schmidt of Google. Or bloggers for that matter... not so simple to find that guy in San Antonio and what he's doing online... As you suggest, this is an evolution.
By the way... nice playlist on ilike. I'm gonna add you as a friend there :p
Thanks for writing about this. Take care, -beach
crap, meant last.fm :)
Hi Beach,
Thanks for your note -- that's a great way of putting the difference in approaches to people search.
Since people's social-network accounts provide one way to disambiguate search results, it seems to me that this type of service will be an important element in establishing the type of canonical URL/identity for people that I've been posting about lately. Will be interesting to see if the two approaches eventually meet in the middle.
Thanks for providing this service. And, hey, I'll look out for you at last.fm.
All best, Josh
I'm not sure that I want 360 degree visibility for myself (or for anyone else.) Face to face we manage our personas depending on who we are interacting with. On-line we give up a lot of that ability. One of the ways that we attempt to regain some control over how we present ourselves on-line is by having ambiguous ties between our various personas.
Spock, Link, etc. may help you find your friends who use inconsistent handles but it may also let your anti-gun boss find out how you ranked in last year's pistol league. Oops.
No disrespect to the fine folks at Spock and Wink. Just questions about the unintended consequences.
Good points! I imagine that consumers will demand some kind of opt-out arrangement to satisfy privacy concerns. And your point about having "separate personas" is a great one... I wonder if these services might consider ways to segment your public/private self so that you can decide what info you want to share with friends, with family, with the general public. (Should different standards apply to public figures?)
Sooner or later, though, I imagine that these decisions will go out of our own personal control. The info is already available floating around out there, waiting to be found and aggregated. Our histories are already available on the web, and someone's going to pull them together, for better or worse (probably both).
New York Magazine recently had a fascinating article about the generation gap that's emerging over whether or not the loss of privacy is a big deal. I'm certainly skittish about having every detail about me available to any curiosity seeker, but by and large, those in their early 20s and younger actively pursue that transparency. From the article:
Uncomfortable as it seems to me that our cushions of privacy are shrinking, it seems there's a whole generation who treats that trend with a collective shrug, even embraces it. This isn't something that I celebrate, and it's too early to say exactly where it will lead us. But it will likely be futile to try to stop it.
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