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Magic Boxes, Canned Chaos and Creative Totems

Posted Mar 19, 2007 (updated Jun 14, 2007)

Everyone needs a magic box.

Josh Spear had the good fortune to be invited to this year’s TED Conference and shared some of the highlights on his blog, including this quick hit on a talk by J.J. Abrams, creator of the Lost and Alias TV series:

When JJ was very young he was totally into magic and that interest led to his infatuation with creating mystery. During his presentation JJ showed a “secret” magic box he was given as a child that he hasn’t opened yet, and not knowing what’s inside continues to inspire him in what he does today. He said, “mystery is more important than knowledge.”

Mystery over knowledge, I love that. The process of creation depends on flashes of inspiration, moments where you manage to leap out of your usual groove and see things from a new perspective. Whatever knowledge and expertise you may bring to your craft, it’s these moments of fleeting mystery that actually manage to kiss your work with an instant of virtuosity.

You just can’t get there by over-thinking; sometimes it’s more about forgetting. The Centre Pompidou recently had a terrific exhibition of works by Robert Rauschenberg, where I came across this 1962 quote from the artist: “I am trying to check my habits of seeing, to counter them for the sake of greater freshness. I am trying to be unfamiliar with what I am doing.”

Rauschenberg tried to make his own craft a mystery in order to approach it anew every day. How else to create something unconventional? But it’s no easy trick to step out of yourself like that. You have to come up with ways to lure yourself into a creative state of mind, to unclench your brain. You need a magic box.

Conversations over the years with writers, artists, chefs, designers, and programmers have convinced me that creatives rely on rituals and totems to a degree that rivals the superstitions of baseball players. You infuse your work with ritual to coax yourself into a state of flow. The ruse is necessary because the first steps are otherwise so damn painful. Writer Anne Lamott captures the start of the creative workday perfectly:

You put a piece of paper in the typewriter, or you turn on your computer and bring up the right file, and then you stare at it for an hour or so. You begin rocking, just a little at first, and then like a huge autistic child. You look at the ceiling, and over at the clock, yawn, and stare at the paper again. … You try to quiet your mind so you can hear what that landscape or character has to say above the other voices in your mind. The other voices are banshees and drunken monkeys. They are the voices of anxiety, judgment, doom, guilt. Also, severe hypochondria. There may be a Nurse Ratched-like listing of things that must be done right this moment: foods that must come out of the freezer, appointments that must be canceled or made, hairs that must be tweezed. But you hold an imaginary gun to your head and stay at the desk. There is a vague pain at the base of your neck. It crosses your mind that you have meningitis. Then the phone rings and you look up at the ceiling with fury, summon every ounce of noblesse oblige, and answer the call politely, with maybe just the merest hint of irritation. The caller asks if you’re working, and you say yeah, because you are.

This also happens to be a precise description of my state of mind whenever I sit down to write a new section of code. Eventually, of course, I settle in and the ideas start to come, the new thing takes shape. But who wouldn’t want J.J. Abrams’ magic box to make that process go... faster?

Turns out that most of us do have a magic box, a creative totem that helps us get unstuck. It’s that fancy Moleskine notebook that makes you inexplicably excited to trace an idea on its pages. It’s the collection of photos on your desk from the happy days of last summer’s vacation. It’s that Rubik’s Cube that’s as oddly calming as it is maddening. It’s anything that can, for a moment, distract you from the mundane and everyday just long enough for your mojo to kick in and save the day.

Bibliothèque Forney
Bibliotheque Forney

Often the magic box is a place: a coffee house, a lakeside bench, a quiet church, a museum gallery... a place where, for whatever reason, answers tend to come.

My magic box is the garden of the Bibliothèque Forney, a design library a few blocks from our apartment. The garden is a tidy pocket park tucked behind the library building, a 15th-century confection of medieval fantasy. It’s a place where Lamott’s banshees and drunken monkeys simmer down. This is an advantage of living in a city that’s been around for more than two millennia: There’s something about going to very old places that lets me put things in proper perspective, see things that I didn’t before.

Many times when I’ve been wrestling with a thorny software-design issue, I’ve slipped over to the Forney garden and the answers have just materialized. Like magic.

Superhero sign
Brooklyn Superhero Supply

Dave Eggers totally gets this kind of magic. The author created a chain of non-profit writing labs called 826 to teach writing to kids. Sounds dry, right? Anything but: Each of these labs is hidden behind a whimsical and utterly cool storefront that doubles as a magic box. I accidentally stumbled across the New York branch during my recent stateside visit: Brooklyn Superhero Supply. (See my flickr photo set.)

The elaborate storefront perfectly mimics a Brooklyn hardware store, except that the advertised items are telepathy blockers, invisible jet planes and “unstable mutation catalysts.” A sign asks visitors, “Please do not use your X-ray vision inside the store.” Browsing the store’s shelves turns up cans of “Chaos” alongside capes, masks, a villain detention cell and gallons of invisibility and omnipotence.

A secret passage in the back leads to the writing lab.

Canned Chaos
Canned chaos

The other outposts of 826 have similarly elaborate fronts. Chicago has the Boring Store, whose window announces that it is “NOT a secret agent supply store,” which of course is precisely what it is. San Francisco has the Pirate Supply Store, and Seattle the Greenwood Space Travel Supply Store.

As a kid, I would have fallen all over myself to go to these writing labs. These are fun, creative spaces that are completely unlike the usual, all-too-dreary school environment. They are escapes.

And that, after all, is what a magic box does. It changes the air in your environment. It turns work into discovery, maybe even adventure, letting you solve mysteries instead of simply wringing knowledge.

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Comments

8 comment(s) on this page. Add your own comment below.

Mar 29, 2007 10:14pm [ 1 ]

Thanks for such an inspiring and insightful read! It's so true that the creative process often requires it's own a specific setting to trigger a productive mindset. Often when I am lacking an inspiration jump-start I head to a bookstore or coffee shop and slump into an overstuffed armchair to sip coffee under an old lamp. Unfortunately, good coffee shop / bookstore places are hard to come by in my current community in Orlando, FL, and I've felt stunted because of it. Reading this article inspired me to create my own coffee shop; I went out the next day and bought a super-comfy chair, some gourmet coffee and a nice reading lamp. It's been a great magic box, and I don't have to spend $4 on a twelve oz. coffee cup to enjoy it. Thanks again for all the insight.

Josh Clark
Mar 30, 2007 3:49am [ 2 ]

Good for you, Meagan, what a great idea! I think we often condition ourselves to think of our workspaces in terms of productivity and efficiency. The result is often severe, and we forget about the pampering aspects that make us comfortable and put us in the most creative mindset.

Software developer Joel Spolsky has posted often in his blog about the importance of the right ambience and office space to encourage quality work and a healthy esprit de corps. For example, on why people gravitate to nice offices:

If the office space is pleasant, if it’s bright, if it’s in a nice neighborhood, if everything is new and clean: they’ll have happy thoughts. If the office space is crowded, if the carpets are ratty and the walls haven’t been painted and there are posters up with pictures of rowing teams and the word TEAMWORK in large print, they’re going to have Dilbert thoughts.

Sounds like you've managed to banish Dilbert thoughts with your own little in-home café. Every office should have an over-stuffed chair in the corner.

Jamie Dobson
May 31, 2007 6:51am [ 3 ]

Hi Josh,

Managers are very silly about work environments. Environments that encourage creativity are better for software developers because it is a creative field.

I use A3 paper when I need to create. I sketch and doodle. I prefer silence, but I don’t like working from home.

One of my biggest criticisms of pair programming is that it inhibits flow. It’s quite difficult to flow with a pair. However, there are benefits to pairing, but none of them benefit the individual, at least in terms of creativity, they only benefit the team.

Nice blog.

Mary Shell
Feb 21, 2008 12:08pm [ 4 ]

Wonderful article on the creative process. As an artist who has relied on the creative process all my life and have been conducting workshops on the healing qualities of the creative process, how ancient Shamans were the first humans to utilize the creative process to reach higher states of consciousness and how our original creative process became stagnent over years of civilization. Art became subject to social conditionan and artists found themselves slaves to the demands. The new world consciousness is striving to return the ancient creative process and the art it produces. Joseph Campbell said artists are the mythmakers...and mythmakers don't create art that matches the couch. There's more on the creative process on my website www.maryshellonline.com check it out. Mary Shell

winnaing
Aug 13, 2008 6:16am [ 5 ]

magic is my life.

ddrocks
Mar 6, 2009 11:04am [ 6 ]

hiiiii, am very much intrested in magics and magical things. from the very little magic used to get my fantasy. i really want to know "IS THERE REALLY SOME PHENOMENA LIKE...MAGIC"? Waitin for ur responce.........

Jul 31, 2009 4:30pm [ 7 ]

The magic of writing is that you check into the allotted time slot with one small thought, and later, after staring, typing, rearranging the things on your desk, check out with a fairly elaborate take on something. Magic. Absolutely.

Manas
Nov 6, 2009 4:40am [ 8 ]

We all think and think a little more and we do great awe-inspiring things. The only rule to beckon here is we should not "force" creativity but "discover" it. A silent book store or a enchanting coffee house lets us "go within ourselves" and we discover what was hidden. Away from all the noise we need to hear the silence.

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