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Global Moxie specializes in mobile design strategy and user experience for a multiscreen world. We offer consulting services, training, and product-invention workshops to help creative organizations build tapworthy mobile apps and effective websites. We're based in Brooklyn, NY. Learn more.

On Shelves

Books by Josh Clark

Tapworthy: Designing Great iPhone Apps

Best iPhone Apps: The Guide for Discriminating Downloaders

iWork ’09: The Mising Manual

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Making Stuff

Posted Nov 22, 2011

The conventional wisdom about the iPad is that it's for leaning back: reading, watching, browsing, a consumption device for a consumer market. Let the information wash over you, the thinking goes, because it's just not a good device for making stuff.

The iPad is a device suited for sitting or reclining, which certainly makes it a device of contemplation, and yep, that's the perfect state of mind for reading or watching a movie. But it's a mistake to think of it as "only" a new-fangled book or tv screen. Contemplation is not the same as passivity.

True enough, you'll never beat the world record for typing speed on the thing (216 words per minute, it turns out), but typing is only one form of input. Stubbornly linking productivity to typing speed ignores opportunities for what this new form factor of computing will yet enable. The tablet's easygoing touchscreen input makes it particularly promising for art-making, whether that's 3D modeling, music, drawing, or even collaborative collage.

So I was especially pleased to see the iPad ad that Apple released just yesterday. As usual, Apple emphasizes personal connection and emotion rather than technology in the new ad. But in a departure, it also shows people making stuff with iPad: designing basketball plays, mixing music, cutting a skate video, building a model car. Leaning back? It sure looks like everyone's leaning in to me.

"Getting lost in the things we love has never felt quite like this," the ad finishes. Perhaps the most exciting aspect of the era we live in is how easy it is for any of us to grab a tool and start making. The iPad is just one of them, and it's a heckuva thing.

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Blown Away

“I’m blown away by Josh Clark’s deep understanding of the iPhone user experience.”
—Jürgen Schweizer, founder of Cultured Code, maker of Things iPhone app

“It’s rare to find a person like Josh Clark who speaks so intently to the topic of interface design and mobile devices.”
—John Maeda, president of Rhode Island School of Design

“If you have time to read only one book on what makes apps successful, it is Tapworthy by Josh Clark.”
—Andreas Sjostrom, manager of mobile solutions, Sogeti