Over Half the People on Earth Have a Mobile Phone
Posted Apr 17, 2011
Tomi Ahonen shared his snapshot of global mobile stats this week and cast his eye toward the end of 2011, too. The whole thing is worth a look, but here are a few eye-popping nuggets to get you started:
There are 7 billion people on earth, but already an astounding 5.3 billion mobile phone accounts (around 3.9 billion unique mobile phone owners, or 55.7% population, with about 4.6 billion individual phones).
Only 17% of phones are smartphones, but even the feature phones have a pretty impressive set of basic functionality: 96% of all phones have at least a basic browser (WAP or HTML); 94% have color screen; 77% have a camera. (This means that more than 3.5 billion cameraphones are in use; literally half the world's population has a camera in their pocket.)
71% of all phones have a HTML web browser (not just WAP), or 3.3 billion. That's almost three times the number of internet-connected PCs.
1.8 billion Nokia phones are in the wild, which means 27% of the world's population has a Nokia phone in their pocket.
SMS text use is approaching global literacy rates. It literally can't get bigger. 85% of Europe mobile subscribers are active SMS users. In China it's 90%. USA is past 74%. By end of year, we'll see 4.5 billion active SMS users, "the most widely used data application on the planet." Domino's Pizza and Coca Cola are aggressively using the platform for marketing.
More: Communities Dominate Brands: Some Milestones We Will See This Year in Mobile Statistics
Recent blog entries...
More from this section
Making of: Entertainment Weekly's Responsive Mobile Site
Entertainment Weekly has a new responsive mobile website, and the design is a Global Moxie joint. Here's a behind-the-scenes look at how we built it.
The Mobile Book
Smashing Magazine published The Mobile Book
this week. I was honored to contribute the book’s final chapter about designing for touch.
New Rule: Every Desktop Design Has To Go Finger-Friendly
New hybrid keyboard-touch laptops and tablets have changed the game. When any desktop machine could
have a touch interface, we have to proceed as if they all do.
“Anything that can be connected to the Internet, will be.”
Touch Means a Renaissance for Radial Menus
Radial menus are suddenly in vogue, but it's not just passing fashion. For touch, this is good interaction design.
With iOS Buttons, Know Your Right from Your Left
Back! Done! Cancel! Save! Mobile apps sport a bevy of buttons to dismiss a view, but their proper placement isn't always obvious. Here are the general rules to follow.
Grids, Design Guidelines, Broken Rules, and the Streets of New York City
The history of New York City's aggressive grid of city streets offers plenty of lessons for digital designers.
iOS App Icon Template for Illustrator
With every new Retina Display, designers get to build ever more app icons. Jon Hicks has a template to help.
The 967 Grid System
We're kinda in love with The 967 Grid System, Jonathan Ogden's send-up of grid frameworks.
Survey: Tablets, Windows Phone Hit Tipping Point with Developers
A survey of mobile developers reveals trends in the platforms and motivations that intrigue app builders.
More blog posts »